Samsung Electronics held the 'Samsung Latin America Forum' and set out to target the Latin American market through region-specific strategies.

Samsung Electronics introduced various strategic products for 2016, including premium 'SUHD TVs,' at the 'Samsung Latin America Forum' held in Lisbon, Portugal on the 18th (local time), attended by over 400 key business partners, media representatives, and others from Latin America.

About 100 CEOs of major local business partners, including electronics chains, distributors, and telecommunications operators in Latin America, attended the event, and active discussions on local business strategies took place.



In particular, local business partners and distributors showed keen interest in Samsung Electronics' premium SUHD TVs, anticipating increased demand for TVs due to the hosting of the world's largest sports festival in Brazil this year.

The SUHD TVs unveiled by Samsung Electronics in various sizes ranging from 55 inches to 78 inches provide the best visual experience by incorporating HDR (High Dynamic Range) technology with 1,000 nits of brightness—the core of UHD picture quality—Quantum Dot Color technology that expresses natural colors, and a beautiful 360-degree design from any direction.

In particular, Samsung Electronics showcased SUHD-quality content featuring the magnificent natural scenery of Brazil's Iguazu Falls on SUHD TVs at this forum, which proved highly popular among local attendees.

'360 Cassette' indoor unit, T-type refrigerator
Exhibition of the Rose Gold and Platinum 'Gear S2 Classic'

Home appliances including the innovative '360 Cassette' indoor unit, which enables uniform and comfortable cooling with a blade-free circular structure, and the T-type refrigerator 'T9000' featuring a top refrigerator and bottom freezer configuration A large number of products were also unveiled.

In addition to these, the globally popular 'ActiveWash' washing machine, the 'AddWash' washing machine that allows adding laundry even while in operation, and the 'RT7000' refrigerator, which enables the storage of fresh ingredients by maintaining the optimal moisture level through 'Twin Cooling Plus' technology, also received a lot of attention.

In addition, new Rose Gold and Platinum models of the 'Gear S2 Classic' were also exhibited, featuring 18K gold material to add the design value of a luxury watch to a smartwatch.

Kim Jeong-hwan, Executive Vice President and Head of Samsung Electronics Latin America, stated, “Samsung Electronics will focus on selling premium products such as SUHD TVs in Latin America this year, while strengthening its market penetration with region-specific products that reflect the needs of Latin American consumers.”