A quantum leap in picture quality, including 1000 nit HDR and more accurate color expression.

Samsung Electronics has launched a new SUHD TV product in Korea that uses second-generation quantum dot technology for the first time in the world, declaring the beginning of the full-fledged quantum dot display era.

Samsung Electronics launched its SUHD TVs last year, the first to use quantum dot technology, and this year it has adopted the second-generation quantum dot technology, which offers even better performance than last year.

Quantum dot technology, which has semiconductor properties, allows each nano-sized quantum dot particle, just tens of thousands of times smaller than a human hair, to express precise and pure colors, and boasts excellent picture quality and durability that do not change over time.

Quantum dot display technology is the most recently developed and commercialized next-generation display technology. Samsung Electronics' SUHD TV, which uses quantum dot display technology, has been receiving rave reviews worldwide since its release last year for its picture quality that is overwhelmingly superior to that of existing TVs.


Samsung Electronics plans to release a total of 14 SUHD TV models in the domestic market this year, ranging from 49 inches to 88 inches, an increase of more than 30% over last year.

In particular, as curved TVs and ultra-large TVs are becoming increasingly popular among customers, Samsung Electronics has expanded its curved TV models to 10 and significantly increased the number of ultra-large TVs over 65 inches (163 cm) to 8, allowing customers to freely choose according to their preferences.

A quantum leap in TV picture quality

Samsung Electronics announced the effectiveness of quantum dot materials this year.By improving the contrast ratio and color mapping algorithm, the new SUHD TVs deliver brighter images and purer colors. Samsung Electronics has incorporated "HDR1000" technology, which faithfully expresses HDR (High Dynamic Range) with a maximum brightness of 1,000 nits, into all models.

Accordingly, the new SUHD TV product displays ultra-high definition images without distortion with a brightness of 1000 nits, which is the standard for premium images produced by American Hollywood film studios.

In particular, with the 'HDR 1000' technology, it is now possible to express bright images up to 1000 nits, allowing you to appreciate the bright and dark parts of the screen in detail even when watching in bright places where daily life mainly takes place, such as the living room.

Samsung Electronics has improved its color mapping algorithm, improving the color accuracy of this year's new SUHD TVs by 25%. Furthermore, the efficiency of the quantum dot material has been improved, enabling brighter colors with less power consumption than first-generation quantum dot technology. The "anti-glare" panel reduces distracting reflections to near zero, allowing for comfortable viewing in any environment.

Samsung Electronics offers a groundbreaking user experience (UX) that transcends the boundaries of TV usage across terrestrial broadcasting, cable TV, IPTV, internet-based video services, and gaming. A single TV remote control can control not only the TV itself but also various peripheral devices, including set-top boxes, home theater systems, Blu-ray players, and game consoles. This liberates users from the inconvenience of having to use separate remote controls for each device.

Smart TV service 'Smart Hub' has also been significantly changed.all.

The 'Smart Hub' based on Tizen OS integrates various contents such as basic menus, broadcasts, internet video services, and games into one screen, allowing users to quickly and easily find and enjoy the content they want.

In addition, the 'TV Plus' service, which allows customers to enjoy various channels such as entertainment and dramas for free without installing applications or going through a separate subscription process, has been expanded to provide customers with a variety of things to watch.

In addition to existing broadcast content from CJ E&M, EBS, and JTBC, the platform has expanded to include multi-channel network (MCN) content, including web dramas and popular YouTube videos. Samsung Electronics recently signed a partnership with Netflix and plans to launch a joint marketing campaign targeting domestic consumers starting in the second quarter.

Perfect 360° design from any angle

Samsung Electronics, which has been leading the innovation of TV design, has also shown new innovation in the design of its new SUHD TV.

Samsung Electronics designed it to be a classy living room interior object that looks beautiful from any angle, eliminating all unnecessary parts and leaving not a single screw visible.

The "bezel-less" design, with its invisible bezel, ensures the screen isn't confined within the TV frame, offering the ultimate in immersion. Furthermore, the recently popular curved design has been expanded to create a "panoramic" effect that makes the screen appear larger than it actually is, offering a whole new level of immersion.

Samsung Electronics will release 65-inch and 55-inch SUHD TVs by the end of April. Customers who purchase the KS9500 and KS8500 series models will be offered an extended five-year warranty. This is an exceptional offer, reflecting Samsung's confidence in quality, compared to the standard two-year warranty for panels and one-year for motherboards and other components for standard TVs.

Kim Hyun-seok, President of Samsung Electronics' Visual Display Business Division, said, "This year's new SUHD TVs have adopted second-generation quantum dot technology that takes picture quality, including color and brightness, to the next level. They have also significantly improved usability and design, such as being able to control peripheral devices with a single remote control. These products actively reflect what our customers need." He added, "We have decided to provide a special five-year free warranty program so that customers who choose our new SUHD TVs can enjoy the excellent picture quality for a long time without afterimages or changes in picture quality."

In addition, Samsung Electronics has significantly improved the quality of SUHD TVs, including picture quality and usability, compared to last year, while lowering the price, lowering the threshold for customers who want to purchase quantum dot displays that do not change over time.

Samsung Electronics has slashed the prices of its new SUHD TVs, launching this year, by up to 900,000 won. The company began official sales of the 65-inch and 55-inch KS9500 and KS8500 series models on the 22nd. The KS9500 is priced at 6.99 million won for the 65-inch model and 4.69 million won for the 55-inch model, while the KS8500 is priced at 6.39 million won for the 65-inch model and 4.09 million won for the 55-inch model.

In addition to the model officially released today, Samsung Electronics plans to expand the number of SUHD TV models released in the first half of the year.