Music Lunchbox in Black, a New Color for Style-Oriented Consumers

Bang & Olufsen announced that it has added a new "Black" color with an urban image to its portable Bluetooth speaker, the Beolit 15.

"Black is a new color for consumers who value style while enjoying outdoor activities such as camping, outings, and travel," said a Bang & Olufsen official. "The matte black applied to the speaker frame and the glossy black of the speaker cover blend harmoniously to exude an urban, strong, and sporty image."

With this, the Beolit 15 is now available to consumers in a total of five colors, adding black to the previously released Shaded Rosa, Polar Blue, Natural Champagne, and Natural colors.


▲ BeoLit 15 Black

Designed by renowned Danish industrial designer Cecilie Manz, the Beolit 15 emits sound from all 360 degrees, delivering Bang & Olufsen's signature sound identically regardless of the user's position. The explosive power of a total of 240 watts delivers rich and clear sound that small Bluetooth speakers cannot have.

Social sharing is possible via Bluetooth 4.0 connection, and it can store up to eight users. Another advantage is the 'True Wireless' feature, which allows identical Bluetooth speaker models to wirelessly connect and play music through a single player. Bang & Olufsen's signature anodized aluminum frame is matched with a premium leather handle, and it is nicknamed the 'Music Lunchbox' because the handle allows you to take music with you. The price is 780,000 won.

Meanwhile, going forward, B&O PLAY products, including the Beolit 15, will be available for purchase at 40 E-Mart stores (including KINTEX and Electromart), 10 Hi-Mart stores (including Daechi and Jamsil branches), 9 APR stores (including Willis and A-Shop), and 2 10 Corso Como stores (Cheongdam and Lotte Avenuel branches), in addition to existing official retail locations such as the Apgujeong flagship store, department stores, and online and offline duty-free shops. In particular, with plans to open stores at 40 additional Hi-Mart locations in April, it will become even more convenient to access B&O PLAY products.