According to IHS, it has maintained its position as the undisputed No. 1 since 2009 with a record-high market share of 28.1% in 2015.
Significantly strengthening competitiveness by entering the LED signage business

Samsung Electronics achieved its highest-ever annual and quarterly market share in the signage (commercial display) market last year, achieving the world's top spot for the seventh consecutive year.
According to market research firm IHS, Samsung Electronics held the top spot for seven consecutive years since 2009, recording a 28.1% share (based on volume) of the global signage market in 2015.

In particular, in the fourth quarter of 2015, the company further strengthened its market dominance as an industry leader by more than doubling its market share to 28.8%, the highest ever for a single quarter.

Samsung Electronics has achieved this unparalleled performance by continuously introducing differentiated solutions and innovative products that meet the diverse needs of consumers, even amidst intensifying competition in the global signage market.

In addition, Samsung Electronics' signage innovation was recognized by the industry by receiving the Cannes Lions Award, which is given to the most outstanding marketing activities, such as the 'Safety Truck' that prevents traffic accidents using outdoor signage and the 'Center Stage' that allows for a vivid store experience using the touch screen of an 85-inch UHD large signage.

Meanwhile, Samsung Electronics signed a contract with Yesco Electronics, a US LED signage specialist, in March of last year.By acquiring YESCO Electronics, the company has also entered the LED signage business, significantly strengthening its signage competitiveness.

Recently, in early April, the company installed the world's largest LED baseball stadium scoreboard at Incheon Munhak Stadium, actively targeting the LED signage market.

Kim Seok-gi, Executive Vice President of Samsung Electronics' Visual Display Business Division, emphasized, "Based on differentiated technological innovation, we will continue to introduce new consumer-focused products to maintain sales growth and further strengthen our position as a global leader."