Accelerating expansion into new markets, such as gaming and large-scale design, through Enlighten technology

Geomerics, a subsidiary of ARM, announced that its Enlighten™ real-time lighting technology, used in major games such as the online FPS game Star Wars: Battlefront, is being adopted in the global real estate market for the development of virtual model houses.

Geomerics has entered into a licensing agreement with Yugen, an Australian company that develops architectural visualization technology for real estate developers and investors who are unable to visit the site. Yugen developed 3D virtual models utilizing Unreal® Engine 4 and Enlighten technology to provide customers with a fully immersive experience. This allows customers to view properties of interest at any time and change design elements in real time, enabling them to immediately see how these changes affect the building's lighting.

Jeremy Santi, General Manager at Eugen, stated, “The most challenging aspect of developing lifelike 3D visualization technology was the significant amount of time required to represent lighting. With existing technology, it took a considerable amount of time to view a modified image of a subject on the screen.” “Enlighten’s real-time feedback provides the best experience to all customers using Eugen’s 3D visualization technology and dramatically reduces the time required to create lighting effects,” he explained.


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Chris Porthouse, Vice President of Gaming Middleware at ARM, stated, “Through Enlighten technology, Eugen’s customers can experience a completed building and design the interior even before foundation work begins. Buyers from anywhere in the world can view the building they wish to invest in and make real-time changes to details until the building is constructed to their desired appearance. This real-time, photorealistic interactive visualization technology can provide tremendous benefits to real estate developers, builders, project marketing firms, and everyone else involved.”

High-quality, real-time 'global illumination' technology, which models how lighting interacts with individual objects in a scene, is crucial for implementing digital visualization. According to the latest research conducted by Evermotion, the largest content creator in the field of architectural visualization, demand for this technology is projected to be very high in the architecture, civil engineering, and construction sectors. In this survey of over 500 architects, architectural visual artists, and architectural designers, more than half of the total respondents identified dynamic global illumination technology as the most important.

Pawel Gajlewicz, CEO of Evermotion, stated, “We are seeing an increasing demand for architectural visualizations built on game technology. Architectural visual artists value screen interactivity and object representation as key factors while demanding photorealistic, top-tier quality. Recently, the architectural visualization industry has been moving closer to its ultimate goal of creating photorealistic images of unbuilt spaces through the latest game engines and dynamic global illumination solutions.”