Targeting the Indonesian and Indochina markets
Participating in CommunicAsia, the largest broadcasting and telecommunications exhibition in the Asia-Pacific region, for 3 consecutive years

KT SAT is participating in CommunicAsia 2016 to promote its next-generation satellite coverage.

CommunicAsia 2016 is the largest broadcasting and telecommunications exhibition in the Asia-Pacific region, held at Marina Bay Sands in Singapore from May 31 to June 3. In 2015, 1,200 operators from approximately 50 countries, including various global companies such as Huawei, participated, and about 35,000 customers visited.

KT SAT has been operating a booth at CommunicAsia since 2014 to promote its satellite resources and company. At this exhibition, the company plans to focus on pre-marketing activities, including promoting the global coverage of two next-generation satellites scheduled for launch at the end of this year and MVSAT (Maritime Very Small Aperture Terminal).


At this exhibition, KT SAT will showcase an exclusive booth for promoting its next-generation satellite and conducting face-to-face sales under the slogan 'More Than Satellite'. By using red and white to create a sense of unity and featuring a large KT SAT logo on a geometric upper structure, the booth is expected to attract the attention of visitors. In addition, a 75-inch transparent display was installed on the front, allowing the satellites and service coverage to be checked at a glance.

In particular, KT SAT plans to provide localized marketing activities and customer-centric services during the exhibition to pre-market the Mugunghwa 5A and 7 satellites, which are scheduled for launch at the end of this year. With the launch of the next satellites, KT SAT will have global coverage encompassing the Middle East, Southeast Asia, and Northeast Asia.

Among them, Indonesia and Indochina are key target markets expected to grow at a rate of approximately 7% by 2023, and KT SAT possesses orbits at 113 and 116 degrees East longitude, enabling it to provide services optimized for these regions. As part of its localized marketing efforts, KT SAT plans to host invitation events for key customers in the target markets, such as "Indonesia Night," during the exhibition.

KT SAT CEO Shin Gyu-sik stated, “With the satellite launch in the second half of the year, KT SAT will possess global coverage advantageous to the Indonesian and Indochina markets,” adding, “We will leap forward as a leading company in the global satellite industry by combining KT SAT’s 40 years of satellite control know-how with customer-centric services.”