Witty composition using the homonyms of the English word 'eye' and the Korean word 'ai'.
Delivered interestingly with a concept similar to SBS's 'My Child Has Changed'

Samsung Electronics has released an online video titled "Our Eye Has Changed," which humorously highlights the benefits of curved monitors that reduce eye strain.

This digital video, wittily composed using the homonym between the English word 'eye' and the Korean word 'ai,' proposes Samsung curved monitors as a solution for the eyes of consumers who have to look at computer monitors for long periods.

In particular, it effectively conveyed that Samsung curved monitors reduce eye fatigue by utilizing a format similar to the popular SBS program "My Child Has Changed" and incorporating the results of a clinical trial on the eye fatigue reduction effect of curved monitors conducted by a research team of ophthalmologists at Seoul National University Hospital.



Along with the release of this video, Samsung Electronics is holding various events on its online campaign site until the 30th, such as self-diagnosing one's eye condition or tagging a friend with tired eyes to recommend a curved monitor. Participants will be entered into a draw to win generous prizes, including Samsung curved monitors and movie tickets.

Seoul National University Using the results of clinical trials by an ophthalmologist research team as material

Samsung Electronics' curved monitor features a design inspired by the structure of the human eye, reducing eye strain compared to flat monitors by minimizing the difference in viewing distance between the center and edges of the screen.

A Samsung Electronics official expressed hope that the release of this digital video would serve as an opportunity to widely publicize the benefits of curved monitors, stating that as modern people spend more time in front of monitors and interest in eye health grows, curved monitors will become a new standard for monitor selection.

Further details about the 'Our Eye Has Changed' video and online event can be found on the official Samsung Electronics website.