Sharing know-how, including the latest technology trends and experience in HDR video production
HDR technology is a dynamic metadata processing technology that finely adjusts for each scene.

Samsung Electronics set out to spread HDR, a key next-generation video technology, by hosting a High Dynamic Range (HDR) technology seminar in Los Angeles, USA, on the 3rd (local time) with 20th Century Fox and Hollywood video experts.

The seminar was held at the 'Fox Innovation Lab,' established jointly by Samsung Electronics and 20th Century Fox, and was attended by about 100 people, including colorists from Hollywood studios such as 20th Century Fox, Universal Studios, and Warner Bros., as well as professional production companies that master Hollywood blockbusters such as Modern, eFilm, and COMPANY3, video equipment picture quality experts, and TV manufacturer engineers.

We shared the latest trends regarding HDR, the most 주목받는 (highly anticipated) picture quality technology in the home entertainment industry this year, and exchanged related technical information and production know-how.



The seminar consisted of various sessions including expert panel discussions on new HDR technology trends and HDR mastering, calibration methods for reference displays for HDR work, coding efficiency of the HDR 10 method, and the future direction of HDR technology.

In particular, in the HDR mastering expert session, colorists and post-production experts [particularly]They shared their HDR production know-how. By comparing standard footage without HDR technology with actual Hollywood studio mastering footage, they explained how to bring out deeper color details in each scene and maximize the visual aesthetics intended by the original creator, garnering significant interest from the attendees.

HDR 10 technology is a technology adopted by the UHD Alliance as the standard for UHD Premium certification, and because it is an open standard, anyone can use it. In addition, because it uses a high-efficiency compression codec, it has the advantage of being able to transmit high-quality video information without loss while reducing the size of video data.

Going forward, HDR 10 is expected to evolve into 'Dynamic Meta Data' processing technology that provides more detailed images by applying HDR optimized for each scene.

Samsung Electronics’ 2016 Quantum Dot Display SUHD TV was used for the demonstration of content produced with HDR technology at this seminar. Samsung Electronics’ SUHD TV supports up to 1,000 nits of brightness, which is the standard for Hollywood movie content mastering environments set by the UHD Alliance, and is being used as a 'reference display' to accurately adjust picture quality.

Stephen Nakamura, a world-renowned video colorist who produced HDR video for blockbuster films such as 'X-Men' and 'Exodus,' attended the seminar and stated, "HDR is a key element for appreciating content with proper UHD quality, and it was a valuable opportunity to share methods for producing more realistic video through HDR 10 technology." He added, "By making the most of HDR technology, people will be amazed and "I will strive to produce visually beautiful films that are enjoyable," he said.