'KT GiGA Geofencing' announced, 310,000 network infrastructure
Effectiveness proven through pilot service results with 15 companies including finance, retail, and accommodation

# Mr. K, an office worker who fell asleep on the bus on his way to work in the morning, wakes up to the alarm he set in advance and gets off the bus when he gets near his office. On his way to work, Mr. K received a free cup of coffee using a mobile coupon sent to his smartphone from his favorite coffee shop and went to work. Mr. K, who was wondering what to order for lunch with his colleagues, received a recommendation notification from a nearby restaurant and got a discount coupon for free.

KT's 310,000 network infrastructure densely built across the country is utilized at the forefront of corporate marketing!

KT (Chairman Hwang Chang-gyu) announced on the 6th that it will launch the 'KT GiGA Geofencing' service, which supports location-based O2O (Online to Offline) marketing using time, place, and situation information.

KT GiGA Geo-fencing is a compound word of geographical and fencing. It is a corporate solution service that can provide customized services to customers by utilizing specific time, location, and situation information collected through KT's location positioning technology (see explanation below).

The main features of KT GiGA Geofencing are ▲ accurate location information utilization based on 310,000 network infrastructures built nationwide, including WiFi, LTE, and beacons, ▲ implementation of a marketing platform that reflects customer requirements, and ▲ selective use of areas requiring service at low cost.

To this end, KT has not only completed the construction of 10,000 beacon infrastructures in 110 metropolitan areas, but also plans to utilize 200,000 WiFi location information and 100,000 LTE base stations nationwide. In particular, customers who provide their own app services using KT GiGA geofencing expect to be able to provide personalized marketing services anywhere indoors or outdoors nationwide.

If a company utilizes this service, it can conduct effective online and offline linked marketing activities through more accurate customer targeting.
Over the past year, KT has installed beacons in major commercial districts and densely populated areas in the metropolitan area, such as Gangnam Station, Myeongdong, and Sinchon, and conducted pilot services with 15 companies, including GS Retail, Woori Bank, Samsung Card, and Yanolja. The service has been confirmed to be effective in attracting nearby customers to stores and in increasing the usage of customer benefit content.

Kim Jun-geun, head of KT GiGA IoT business division, said, “We developed ‘KT GiGA Geofencing’ so that companies can easily and effectively utilize location-based O2O marketing,” adding, “Not only will you be able to utilize KT’s location infrastructure by applying the geofencing solution in about two weeks after applying for membership, we expect to see successful marketing results at a low cost.”

Meanwhile, KT has prepared various rate plans depending on the customer's usage method, service type, and region, and detailed information about the products can be found at Olleh.com (http://biz.olleh.com).