44 different TV models launched in the Indian market, ranging from quantum dot SUHD TVs to models specifically designed for India.
Joy Beat TV is designed to make actors and singers' voices clearer and more distinct with built-in Twitter.

Samsung Electronics held the '2016 Samsung SUHD TV Launching Event' in New Delhi, India on the 5th, inviting approximately 160 media members.

Samsung Electronics attracted the attention of attendees at the event by showcasing 44 different TV models, ranging from its premium lineup of Quantum Dot SUHD TVs to its India-specific lineup of Joy Beat TVs.

Samsung Electronics, a leader in the Indian market, has consistently been loved by Indian consumers for its products optimized for their lifestyles. This year, it introduced a TV with enhanced music-related features.


'Joy Beat TV', a TV specialized for the Indian market, was developed with the consideration of Indian consumers' preference to enjoy music and videos with family and friends, and the relatively loud ambient noise level in residential environments when watching TV.

This TV features a design that places the speakers front-facing, underneath the screen, so that they are visible from the outside. In addition to the main speaker, a tweeter, which is a speaker responsible for high-pitched sounds, is added to deliver the voices of actors and singers clearly and refreshingly even when there is surrounding noise.
To broaden consumer choice, Samsung Electronics is introducing Joybeat TVs in a variety of sizes, from 32 to 49 inches.

Additionally, smart TVs, including the Quantum Dot SUHD TV, include Bluetooth Audio Streaming, allowing you to listen to music stored on your phone on your TV without an internet connection. This allows you to enjoy rich music throughout your home, not just on your TV, but also on home theater systems and speakers that connect wirelessly to your TV.

In addition to music-related features, the device also features features geared toward consumers who enjoy India's national sport, cricket. Developed by Samsung Electronics' India R&D Center, Crickomania
(Cric-o-mania) app allows users to follow their favorite team's cricket match results in real time while watching other TV channels.

“We will maintain our leadership in the Indian TV market with products that reflect the lifestyles of Indian consumers, from the highest-quality quantum dot SUHD TV to the Joy Beat TV that emphasizes clear sound,” said Rajeev Bhutani, executive vice president of consumer electronics at Samsung Electronics India.

Samsung Electronics led the Indian flat-screen TV market last year with a 31% share (GfK, value-based).