Launch of 'NEOFIT', a wrist-based healthcare service
Automatically measure and save exercise type, number of times, time, and calories burned

KT will launch 'NEOFIT', a healthcare service based on wearable devices specializing in fitness and strength training, and begin online sales on the morning of the 17th (Thursday).

While existing wearable services could only measure basic activities such as walking and running in daily life, Neofit is a wearable product that is essential for strength training. If you just wear Neofit, it automatically measures the type of exercise, number of times, time, and calories burned and records it in the app.

The number of exercises that can be automatically measured exceeds 100. It supports most essential exercises, from bare-handed exercises to machine exercises, including squats, lunges, barbell deadlifts, dumbbell shoulder presses, and lat pulldowns. This service is virtually the first in Korea to utilize wearable devices for exercise recognition, and boasts the widest global coverage.

Users can choose from over 130 exercise programs in the NeoFit app based on their exercise purpose, difficulty level, body part, and whether or not they use a machine.

Also, current star trainers such as Gu Yul-rim, Yoon Seo-young, Choo Hyeong-ju, and Park Cho-rong have created videos of themselves exercising with the correct posture, so beginners can easily learn the correct posture, and experienced trainers can create their own exercise programs by setting the desired movements, order, and number of repetitions.

Neofit is superior in terms of hardware. The Neofit's LCD uses Gorilla Glass 3, a high-hardness and strength material designed to prevent scratches and other damage from everyday life or exercise. It also features water resistance. The band is made of fluoroelastomer, enhancing heat and chemical resistance. Furthermore, the standard 18mm watch strap width allows users to swap it out for a custom band.

Meanwhile, KT is partnering with fitness centers to host free events to gather customer experiences and feedback on NeoFit. The pilot program will run in 30 fitness centers by the end of the year, providing fitness center trainers and members with opportunities to experience NeoFit and serving as a stepping stone to expanding the service.

Consumers can purchase Neofit products at KT Olleh Shop, most online shopping malls (Gmarket, Auction, Interpark, etc.), and fitness centers displaying the Neofit certification mark. The number of affiliated fitness centers offering Neofit products is expected to expand to approximately 300 this year. While the retail price is 149,000 won, a limited-time special sale is available for 99,000 won until the end of the year.