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NVIDIA CEO Jensen Huang to transform the vehicle into a single artificial intelligence
Published2017.01.06 13:57Presenting the future of gaming TVs and automobiles through a CES keynote speech
Announcement of multifaceted cooperation with leading companies for autonomous vehicle innovation
Artificial intelligence is realizing possibilities that we have long dreamed of. Things that used to appear only in science fiction will become reality within a few years.
In his opening keynote speech at CES, NVIDIA CEO Jensen Huang highlighted NVIDIA's leading capabilities in artificial intelligence, deep learning, gaming, and automotive, and presented a vision for new innovations in the gaming, TV, and automotive sectors.
NVIDIA CEO Jen-Hsun Huang, who delivered the keynote speech, unveiled NVIDIA's vision for AI-powered vehicles based on active collaboration with major automotive manufacturers. He also announced plans to expand the NVIDIA GeForce NOW service to millions of PCs and Macs and officially launched a new version of the SHIELD, a cutting-edge streaming device.
NVIDIA CEO Jensen Huang delivering the first keynote speech at CES 2017
One of the most noteworthy aspects of the keynote speech was the technology used during the presentation. As CEO Jensen Huang delivered his presentation wearing his trademark black leather jacket, various images, videos, and animations unfolded spectacularly on a curved display the length of a football field. This captivated the attention of an audience of about 3,000 people, including the press, analysts, and technology experts, creating an effect that felt like experiencing massive virtual reality.
The display, utilizing CANVAS software from Montreal-based Immersive Design Studios and Epic Games' Unreal Engine 4 game engine, reached 30,000 pixels wide and 1,080 pixels high, and 10 NVIDIA Quadro GPUs were used to process 2 billion pixels per second.
We will cooperate with Audi for the commercialization of advanced artificial intelligence vehicles
A large number of surprising announcements were also made, outlining how NVIDIA's technology will transform current transportation systems. Scott Keogh, President of Audi America, announced that the two companies will cooperate to commercialize advanced artificial intelligence vehicles by 2020.
Scott Keogh, President of Audi America, stated that Audi's sales increased dramatically from 60,000 units per year to 210,000 units in 2016 following the announcement of the partnership with Nvidia 10 years ago, emphasizing, "This remarkable achievement is thanks to the fantastic technology developed jointly by engineers from both companies."
CEO Jensen Huang also revealed details regarding partnerships with mapping specialists HERE and ZENRIN, as well as collaborations with ZF and Bosch, the two leading global automotive parts suppliers.
NVIDIA CEO Jensen Huang explaining the $10 trillion automotive industry at CES 2017
NVIDIA is making various efforts to bring innovation to the $10 trillion automotive industry, and AI vehicles, which utilize deep learning-based artificial intelligence to provide a safer, more personalized, and enjoyable driving experience, can be considered the core of this innovation. Scott Keogh, President of Audi America, stated, “AI vehicles are the only way to manage driving on complex urban roads,” adding, “There is no such thing as programming that can manage the everyday road environment, and the only way is artificial intelligence.”
The core technologies that implement these functions are NVIDIA's DRIVE PX platform and DriveWorks software, which consist of various neural networks that integrate various sensors and learn based on past experiences. NVIDIA plans to provide an opportunity to experience this technology firsthand at CES.
Autonomous driving is possible right now.
CEO Jensen Huang heightened interest in the autonomous vehicle test drive event prepared by NVIDIA for this CES, emphasizing, "We have set up an Audi vehicle equipped with NVIDIA's automotive computer to showcase autonomous driving in the Gold Lot parking lot of the Las Vegas Convention Center where CES is taking place," and "Autonomous driving is possible right now, not in the future."
The chip-shaped Xavier AI supercomputer demonstrates NVIDIA's vision for autonomous driving in even greater detail. Equipped with NVIDIA's next-generation GPU architecture, Volta, on a fingernail-sized chip, it delivers 30 TOPS of performance while consuming approximately 30 watts of power.
AI-based Co-Pilot, the car understands the driver and simultaneously understands the surrounding situation
NVIDIA also introduced Co-Pilot, an AI-based tool that helps cars understand the driver and simultaneously comprehend their surroundings.
This technology can understand user commands through artificial intelligence that recognizes natural language. Using AI for facial recognition, the vehicle identifies the driver and supports settings tailored to the driver's preferences. As a result, the need for car keys is expected to disappear in the future. In addition, through artificial intelligence that detects the driver's gaze, the vehicle can determine what the driver is currently focusing on, and it is also possible to play a song if the driver speaks the title of the song they wish to play by recognizing their lip movements.
The AI-based Copilot is integrated not only inside the vehicle but also with external sensors to provide advance warnings of situations where a bicycle suddenly appears or a pedestrian jumps into the road when the vehicle changes direction.
NVIDIA CEO Jensen Huang explaining AI-based Co-Pilot
In addition to assisting the driver, NVIDIA's AI-based Copilot supports autonomous driving and, furthermore, becomes able to acquire more information than a skilled driver by leveraging various sensors, HD maps, and diverse experiences accumulated through data sharing.
CEO Jensen Huang stated, "NVIDIA aims to transform the vehicle into a single artificial intelligence, and through these technologies, we will revolutionize the automobile while providing a more enjoyable and safer experience to millions of drivers."
Cloud computing is not utilized only in the automotive industry. CEO Jensen Huang shifted the topic to gaming and announced GeForce NOW, a cloud service that transforms millions of PC and Mac computers worldwide into on-demand, high-performance NVIDIA Pascal gaming PCs.
This provides a simple way for players who cannot utilize high-performance GeForce GTX gaming hardware to enjoy a spectacular PC gaming experience. By connecting to a GeForce GTX 1080 PC in the cloud, gamers can stream games rendered with the latest NVIDIA GameWorks visual technology in high-definition HD quality on their own PCs and Mac computers.
I hope the home becomes an artificial intelligence
CEO Jensen Huang also introduced an updated version of SHIELD. The new SHIELD supports 4K HDR and delivers more than three times the performance of existing streaming devices. In addition to supporting 4K HDR quality Amazon Video, it provides a wide range of the industry's latest media, including Netflix, YouTube, Google Play Movies, and VUDU, in stunning 4K quality.
▲ This is the AI microphone, Spot
On Shield, GeForce Now is provided along with cloud-based Pascal generation GeForce GTX GPUs, offering not only GameStream performance improvements but also a number of new Android games. In particular, upcoming features are expected to transform the Shield into an AI-based smart home hub. The Shield supports Google Assistant hands-free and is scheduled to support SmartThings via a future update; through this, the Shield itself is expected to act as a smart home hub and connect smart home devices.
CEO Jensen Huang stated, "We want the home to become an artificial intelligence," adding, "NVIDIA believes that homes and people can communicate with each other in a natural and simple way." He also introduced Spot, an AI microphone designed to support the expanded adoption of Shield in smart homes. Users can control their entire home through Spot.
At this announcement and the NVIDIA booth in the North Hall of the Las Vegas Convention Center, the latest Tesla Model S equipped with NVIDIA Drive PX 2 and an improved Autopilot system that will bring full autonomy through future software updates will be on display. An Audi Q7 Pilot Driving concept vehicle and an NVIDIA BB8 test vehicle will be prepared in the Gold Lot parking lot of the Las Vegas Convention Center. Both vehicles are equipped with NVIDIA Drive PX 2 and will offer test drives on dynamic driving courses.
Announcement of multifaceted cooperation with leading companies for autonomous vehicle innovation
Artificial intelligence is realizing possibilities that we have long dreamed of. Things that used to appear only in science fiction will become reality within a few years.
In his opening keynote speech at CES, NVIDIA CEO Jensen Huang highlighted NVIDIA's leading capabilities in artificial intelligence, deep learning, gaming, and automotive, and presented a vision for new innovations in the gaming, TV, and automotive sectors.
NVIDIA CEO Jen-Hsun Huang, who delivered the keynote speech, unveiled NVIDIA's vision for AI-powered vehicles based on active collaboration with major automotive manufacturers. He also announced plans to expand the NVIDIA GeForce NOW service to millions of PCs and Macs and officially launched a new version of the SHIELD, a cutting-edge streaming device.
NVIDIA CEO Jensen Huang delivering the first keynote speech at CES 2017
One of the most noteworthy aspects of the keynote speech was the technology used during the presentation. As CEO Jensen Huang delivered his presentation wearing his trademark black leather jacket, various images, videos, and animations unfolded spectacularly on a curved display the length of a football field. This captivated the attention of an audience of about 3,000 people, including the press, analysts, and technology experts, creating an effect that felt like experiencing massive virtual reality.
The display, utilizing CANVAS software from Montreal-based Immersive Design Studios and Epic Games' Unreal Engine 4 game engine, reached 30,000 pixels wide and 1,080 pixels high, and 10 NVIDIA Quadro GPUs were used to process 2 billion pixels per second.
We will cooperate with Audi for the commercialization of advanced artificial intelligence vehicles
A large number of surprising announcements were also made, outlining how NVIDIA's technology will transform current transportation systems. Scott Keogh, President of Audi America, announced that the two companies will cooperate to commercialize advanced artificial intelligence vehicles by 2020.
Scott Keogh, President of Audi America, stated that Audi's sales increased dramatically from 60,000 units per year to 210,000 units in 2016 following the announcement of the partnership with Nvidia 10 years ago, emphasizing, "This remarkable achievement is thanks to the fantastic technology developed jointly by engineers from both companies."
CEO Jensen Huang also revealed details regarding partnerships with mapping specialists HERE and ZENRIN, as well as collaborations with ZF and Bosch, the two leading global automotive parts suppliers.
NVIDIA CEO Jensen Huang explaining the $10 trillion automotive industry at CES 2017
NVIDIA is making various efforts to bring innovation to the $10 trillion automotive industry, and AI vehicles, which utilize deep learning-based artificial intelligence to provide a safer, more personalized, and enjoyable driving experience, can be considered the core of this innovation. Scott Keogh, President of Audi America, stated, “AI vehicles are the only way to manage driving on complex urban roads,” adding, “There is no such thing as programming that can manage the everyday road environment, and the only way is artificial intelligence.”
The core technologies that implement these functions are NVIDIA's DRIVE PX platform and DriveWorks software, which consist of various neural networks that integrate various sensors and learn based on past experiences. NVIDIA plans to provide an opportunity to experience this technology firsthand at CES.
Autonomous driving is possible right now.
CEO Jensen Huang heightened interest in the autonomous vehicle test drive event prepared by NVIDIA for this CES, emphasizing, "We have set up an Audi vehicle equipped with NVIDIA's automotive computer to showcase autonomous driving in the Gold Lot parking lot of the Las Vegas Convention Center where CES is taking place," and "Autonomous driving is possible right now, not in the future."
The chip-shaped Xavier AI supercomputer demonstrates NVIDIA's vision for autonomous driving in even greater detail. Equipped with NVIDIA's next-generation GPU architecture, Volta, on a fingernail-sized chip, it delivers 30 TOPS of performance while consuming approximately 30 watts of power.
AI-based Co-Pilot, the car understands the driver and simultaneously understands the surrounding situation
NVIDIA also introduced Co-Pilot, an AI-based tool that helps cars understand the driver and simultaneously comprehend their surroundings.
This technology can understand user commands through artificial intelligence that recognizes natural language. Using AI for facial recognition, the vehicle identifies the driver and supports settings tailored to the driver's preferences. As a result, the need for car keys is expected to disappear in the future. In addition, through artificial intelligence that detects the driver's gaze, the vehicle can determine what the driver is currently focusing on, and it is also possible to play a song if the driver speaks the title of the song they wish to play by recognizing their lip movements.
The AI-based Copilot is integrated not only inside the vehicle but also with external sensors to provide advance warnings of situations where a bicycle suddenly appears or a pedestrian jumps into the road when the vehicle changes direction.
NVIDIA CEO Jensen Huang explaining AI-based Co-Pilot
In addition to assisting the driver, NVIDIA's AI-based Copilot supports autonomous driving and, furthermore, becomes able to acquire more information than a skilled driver by leveraging various sensors, HD maps, and diverse experiences accumulated through data sharing.
CEO Jensen Huang stated, "NVIDIA aims to transform the vehicle into a single artificial intelligence, and through these technologies, we will revolutionize the automobile while providing a more enjoyable and safer experience to millions of drivers."
Cloud computing is not utilized only in the automotive industry. CEO Jensen Huang shifted the topic to gaming and announced GeForce NOW, a cloud service that transforms millions of PC and Mac computers worldwide into on-demand, high-performance NVIDIA Pascal gaming PCs.
This provides a simple way for players who cannot utilize high-performance GeForce GTX gaming hardware to enjoy a spectacular PC gaming experience. By connecting to a GeForce GTX 1080 PC in the cloud, gamers can stream games rendered with the latest NVIDIA GameWorks visual technology in high-definition HD quality on their own PCs and Mac computers.
I hope the home becomes an artificial intelligence
CEO Jensen Huang also introduced an updated version of SHIELD. The new SHIELD supports 4K HDR and delivers more than three times the performance of existing streaming devices. In addition to supporting 4K HDR quality Amazon Video, it provides a wide range of the industry's latest media, including Netflix, YouTube, Google Play Movies, and VUDU, in stunning 4K quality.
▲ This is the AI microphone, Spot
On Shield, GeForce Now is provided along with cloud-based Pascal generation GeForce GTX GPUs, offering not only GameStream performance improvements but also a number of new Android games. In particular, upcoming features are expected to transform the Shield into an AI-based smart home hub. The Shield supports Google Assistant hands-free and is scheduled to support SmartThings via a future update; through this, the Shield itself is expected to act as a smart home hub and connect smart home devices.
CEO Jensen Huang stated, "We want the home to become an artificial intelligence," adding, "NVIDIA believes that homes and people can communicate with each other in a natural and simple way." He also introduced Spot, an AI microphone designed to support the expanded adoption of Shield in smart homes. Users can control their entire home through Spot.
At this announcement and the NVIDIA booth in the North Hall of the Las Vegas Convention Center, the latest Tesla Model S equipped with NVIDIA Drive PX 2 and an improved Autopilot system that will bring full autonomy through future software updates will be on display. An Audi Q7 Pilot Driving concept vehicle and an NVIDIA BB8 test vehicle will be prepared in the Gold Lot parking lot of the Las Vegas Convention Center. Both vehicles are equipped with NVIDIA Drive PX 2 and will offer test drives on dynamic driving courses.
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