“We will strengthen partnerships with local business partners through LG InnoFest”
We plan to proceed starting with Europe and the Middle East/Africa, and then extending to Asia and Latin America.

LG Electronics is stepping up its efforts to target the global premium market by holding new product launch events in overseas regions.


▲ LG InnoFest Europe Site

LG Electronics held 'LG InnoFest' on the Greek island of Crete starting on the 14th (local time). At the event, the company invited approximately 300 guests, including European business partners and media representatives, and showcased over 100 new products. The Greece InnoFest will continue until the 16th.

At the Middle East & Africa InnoFest held in Barcelona, Spain from the 15th to the 17th, Vice President Cha Kuk-hwan, the Middle East & Africa Regional Representative, introduced new products to approximately 300 people.

LG InnoFest is a regionally focused new product launch event designed to strengthen partnerships with key business partners. This year, it kicks off in Europe and the Middle East/Africa, followed by Asia and Latin America sequentially during the first half of the year.

Na Young-bae, Executive Vice President and Head of Global Marketing at LG Electronics, emphasized, “Through ‘LG InnoFest,’ we will actively promote LG’s unique and differentiated products and further strengthen partnerships with local business partners.”