Filed in North America and Europe as well as domestically
Full screen with reduced bezels and an 18:9 aspect ratio

LG Electronics recently completed the application for the logo of "FullVision," following the trademark name signifying a full-screen display on the front of a smartphone. Applications have been filed in North America and Europe, as well as in Korea.

The logo incorporates an image resembling a display at the top right of the word FullVision, giving it a simple yet sophisticated feel.



We plan to apply the FullVision brand name and logo to advertisements and leaflets to promote the usability of the 18:9 full screen, which features a larger screen and reduced bezels.

The FullVision display featured in the LG G6 is a large 5.7-inch screen that delivers QHD+ (2,880 x 1,440) high resolution. It is the world's first to adopt an 18:9 aspect ratio, which not only displays more information at once than before but also offers excellent immersion when watching videos.

At the LG G6 launch event held in Barcelona last month, Hollywood cinematographer Vittorio Storaro and Walter Devins, COO of Imangi Studio, famous for the game Temple Run, appeared and highly praised the utility and design of FullVision.

An official from LG Electronics stated, “The purpose of filing for the trademark of the ‘FullVision’ logo is to effectively inform consumers about LG’s unique large-screen FullVision display, which offers a new and convenient user experience.”