LG Electronics Hosts 'LG InnoFest,' a Venue for Innovation and Celebration
Published2017.03.07 10:19LG Electronics held LG Innofest at the Jeju International Convention Center from the 6th to the 8th and showcased over 100 strategic products for this year.
LG InnoFest is LG Electronics' unique, region-focused new product launch event, serving as a venue for innovation and festival designed to strengthen partnerships with key business partners. Last month, the event was held in Crete, Greece, and Barcelona, Spain, with business partners from Europe, the Middle East, and Africa invited.
LG Electronics focused on introducing its ultra-premium LG SIGNATURE and smart home appliances, which are being launched in earnest in the Asian market this year. The 65-inch LG SIGNATURE OLED TV W (model name: OLED65W7), recently released in Korea, is a wallpaper-designed TV that thoroughly eliminates elements other than the screen and has a thickness of less than 4mm when installed, giving the impression of a single picture hanging on the wall. In addition, they showcased a diverse range of smart home products, including a wireless LAN-equipped home hub robot, SmartThinQ™ Sensor, and SmartThinQ™ Hub.
Asian customers, who have recently shown great interest in health appliances, have also shown significant interest in air solution products such as garment care systems (Stylers), dryers, water purifiers, air conditioners, and air purifiers.
LG Electronics Global Marketing Division Head Vice President Na Young-bae emphasized, “Through LG InnoFest, we will promote LG’s unique differentiated products and strengthen cooperation with local business partners to leap forward as the number one brand that customers aspire to in the global market.”
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