Measurement results over 7 months showed an average electricity saving effect of 8.5%
Weekly text notifications for electricity usage reduction goals, phone bill discounts upon successful completion of missions

LG Uplus's 'Energy Mission' service, utilizing IoT energy meters, has been found to be effective in saving electricity during peak hours when consumption is highest.

LG Uplus analyzed customers who participated in the Energy Mission, which measures electricity usage between 2 PM and 3 PM and between 6 PM and 7 PM, among subscribers to its energy management service, IoT Energy Meter, for seven months from July last year to February this year. Participating households took part in the mission 15,410 times.

As a result, it was found that an average of 8.5% was saved compared to the same time of day. In particular, it was calculated that electricity usage was reduced by up to 20.7% during the summer, when annual electricity consumption is highest.



Energy Mission is a service that rewards users for saving electricity. Targeting households subscribed to LG Uplus IoT Energy Meter, an electricity usage reduction mission is sent via smartphone text message once a week during a specific time period, and customers who successfully complete the mission receive a monthly discount of up to 5,000 won on their communication fees.

When a customer who has received a text message accesses the smartphone app 'IoT@home' and participates in a mission, the mission time period, target usage, current usage, and reward details upon completion are displayed. You can also check current usage and remaining usage until mission success at a glance via a graph.

LG Uplus was selected as the energy technology development business operator for the 'National DR (Demand Response) Demonstration Project' organized by the Ministry of Trade, Industry and Energy in May last year, and has been piloting the Energy Mission service with the Korea Power Exchange, a power system and market operation agency, and Incoored, an energy meter manufacturer, as part of a power demand management business utilizing IoT.

Ahn Sung-joon, Executive Vice President and Head of the IoT Division at LG Uplus, stated, “We plan to actively encourage electricity conservation during peak hours and the summer season when usage surges, through the expansion of the Energy Mission,” adding, “This will not only prevent blackouts but also increase consumer benefits, such as reductions in progressive tariff tiers and discounts on communication fees.”