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KT and SKT: “We offer exceptional benefits to the first customer to activate a Galaxy S8.”
LG “Come to LG Smart World. We’ve increased the content for the G6 by over 50%.”On the morning of the 18th, KT Square in Gwanghwamun was buzzing with activity due to the pre-activation event for the Galaxy S8 and Galaxy S8 Plus. Girls' Generation's Taeyeon attended the event to congratulate the first customers. The first and second customers were a male and female college student couple from Seongnam, Gyeonggi Province, who waited 39 hours to get their hands on the S8.
KT will provide the first subscriber with the premium plan 'LTE Data Select 87.8,' which offers unlimited data roaming for up to 24 days annually, for one year, and will waive the one-year usage fee for Galaxy Change-Up. In addition, KT, the official telecommunications partner of the 2018 PyeongChang Winter Olympics, selected the first subscriber as a reserve torchbearer.
SK Telecom displayed its connected car 'T5' in stores and invited figure skating queen Kim Yuna. SK's first customer to activate the service waited five nights and six days to get their hands on the S8, setting an all-time record for the longest waiting period. The first customer received a commemorative photo with Kim Yuna and was awarded a Samsung SUHD TV worth a total of 5 million won, along with vouchers to purchase Lineage 2 Revolution items.
LG announced on the same day (the 18th) at 'LG Smart World' that it would increase the number of LG G6 specialized content items by more than 50% to over 300. The plan is to continuously provide services exclusive to the G6, such as over 1,200 high-fidelity songs created in collaboration with musicians, as well as mobile games, videos, and wallpapers dedicated to the G6's 18:9 aspect ratio.
According to other media reports, it has been confirmed that some employees of LG Electronics’ Mobile Business Division came to work on the 14th, the company’s founding anniversary, leading to speculation that this is due to the poor performance of the G6, the flagship smartphone released in the first half of the year.
The Galaxy S8 and S8+ are set for official release on the upcoming Friday, the 21st.
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