Locals continue to rave about the picture quality, design, and smart features of QLED TVs.
Industry First TV Pre-order Sales Launched in Indian TV Market

Samsung Electronics held a 'QLED TV launch event' in India and unveiled its 2017 new product lineup, including the ultra-premium 'QLED TV' and the new concept lifestyle TV 'The Frame'.

At the event, attended by approximately 500 local media and industry representatives, Samsung Electronics set out to defend its position in the Indian premium TV market by unveiling new TV products, led by the 'QLED TV,' two months earlier than usual. Samsung Electronics prepared various experience booths and tech seminars to allow attendees to get a firsthand look at the key features of the 'QLED TV' and 'The Frame.'

Samsung’s ‘QLED TV,’ featuring state-of-the-art metal quantum dots, achieved 100% color volume to display richer colors and perfectly reproduced even minute color differences at high brightness levels of 1,500 to 2,000 nits, capturing the attention of visitors. The 'Joy Connect' TV, a specialized feature for areas with poor internet connectivity that allows users to access Smart TV functions on non-Smart TVs, also received a positive response.

You can connect your TV and mobile device without an internet connection to view videos or photos stored on your mobile device on the TV, or send TV sound to your phone to enjoy TV content without being disturbed by surrounding noise.

Rajeev Bhutani, Senior Vice President of Samsung Electronics India, said, “The QLED TV, which is equipped with a balanced mix of features including not only picture quality but also design and smart functions, presents new value for TVs and offers a new viewing experience never before seen, so it will be loved by Indian consumers.”

Meanwhile, Samsung Electronics maintains its undisputed No. 1 position in the Indian flat-panel TV market with an overwhelming market share of over 30% (based on value), and boasts a market share of over 50% (based on value) in the premium TV market, including large-inch and UHD TVs. In particular, it established itself as the most beloved representative brand in India this year and was also selected as the number one brand in brand trust.