Water purifier with improved water purification performance considering water quality
A refrigerator that keeps things cold for 7 hours even when the power goes out
Air conditioners and TVs that repel mosquitoes with sound waves

LG Electronics was selected as the 'Most Attractive Brand of 2016' and 'Most Trusted Brand of 2015' in a brand preference survey conducted by market research firm TRA (Trust Research Advisory) targeting Indian consumers.

LG Electronics, which established its Indian subsidiary in Noida in 1997, currently has production facilities in Noida and Pune and operates a software research center in Bangalore. In addition to products sold in the domestic market, the Indian subsidiary produces products exported to the Middle East, Africa, etc. The main products include TVs, refrigerators, washing machines, air conditioners, and smartphones.

The Indian corporation's sales last year amounted to about 2 billion dollars, growing nearly 60 times compared to its first year of operation in 1997. The number of employees increased more than eight-fold from about 400 to the current 3,400 during the same period, and 99% of the employees are locals, contributing greatly to creating local jobs in India.



The growth and development of the Indian corporation is due to the thorough localization strategy of the past 20 years. Representative examples include ▲ launching products specialized for India that take into account the residential environment and living culture ▲ carrying out customized social contribution activities.

Local specialty products include water purifiers with improved water purification performance considering water quality, refrigerators that keep the temperature cold for seven hours even when the power supply is cut off, and air conditioners and TVs that repel mosquitoes using ultrasonic waves. This localization strategy has enabled LG Electronics to lead the market in most home appliances.

In particular, the cumulative sales volume over the past 20 years amounts to approximately 50 million TVs, 30 million refrigerators, 16 million washing machines, and 4 million microwave ovens.

The Indian corporation has been carrying out customized social contribution activities locally, such as the 'Mute the Growl' campaign to help children who skip meals, a reservoir reclamation project to solve the water shortage problem, and operating science classes to instill environmental awareness in children.

The Indian corporation donated part of its sales proceeds to the Indian Defense Welfare Fund to celebrate India’s Republic Day in January. Also, last month, it held an event where Indian customers visiting the store sent messages of support to soldiers. In particular, when 114,741 memos with messages of support were attached together, they reached 8,338m, earning a Guinness certification.

LG Electronics India Vice President Kim Ki-wan emphasized, “LG Electronics has grown into the most beloved brand among Indian consumers over the past 20 years,” and “As a leading brand, we will continue to introduce products that are helpful to the lives of Indian people, while also striving to fulfill our corporate social responsibility.”