LG Electronics Promotes 'OLED TV' Overseas Through Cultural Marketing
Published2017.05.10 10:09Marketing is also being conducted at project spaces, Gyeongbokgung Palace, etc.
LG Electronics installed a 65-inch 'LG SIGNATURE OLED TV (model name: 65G7)' at the 'ABT (American Ballet Theater) Dancer Lounge' in New York, USA, to strengthen the premium image of OLED TVs.
ABT, considered one of the world's top three ballet companies, operates the 'ABT Dancer Lounge' as a social gathering place for patrons and a space for ballet dancers.
By installing OLED TVs here, LG Electronics enabled global cultural and artistic figures to naturally encounter OLED TVs and experience a different dimension of picture quality, allowing them to watch and review performance videos of ABT's ballet dancers.
In addition, an 'LG OLED TV Hall' has been set up at the 'Arena Cineplex' in Novi Sad, Serbia, and is being introduced to moviegoers.
Starting on the 13th, LG Electronics plans to install OLED TVs at the Daelim Museum’s project space (Guseulmoa Billiard Hall), which supports experimental exhibitions by young artists, in order to convey the artists’ artistic vision directly to the audience. From the 19th of last month to May 7, the 'Meet the Best: Our Cultural Heritage Exhibition,' which showcased the beauty and excellence of Korean cultural heritage through OLED TVs, was held at Gyeongbokgung Palace.
Lee Jeong-seok, Senior Vice President of LG Electronics’ HE Marketing Communication FD, emphasized, “The perfect picture quality and design of OLED TVs give the feeling of viewing a work of art,” adding, “We will carry out various cultural marketing activities to promote the excellence of OLED TVs.”
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