AI-based prescriptive algorithm commercialization platform
Plans to expand into the service and finance sectors, as well as manufacturing, marketing, logistics, security, IoT, and health.

Samsung SDS held a media briefing on the 21st and unveiled its artificial intelligence-based analysis platform, 'Brightics AI.' It is a platform that automates data analysis modeling to facilitate the introduction and utilization of big data.

As data grows in areas such as manufacturing processes, customer behavior analysis, product and service recommendations, and device status analysis, AI-based deep learning and reinforcement learning are being discussed to effectively utilize them in business.

Yoonsim Research Institute Director of AI-based analytics platform Yoonsim said, “Those working in related fields have probably been thinking about data organization, highly accurate algorithms, and high-performance infrastructure,” and “Brightics AI is an easy, smart, and fast solution to solve these problems.”


What used to take two experts up to three months to learn the number of cases and create an analysis model can now be done in just two hours by a non-expert. It has improved performance by up to 20 times compared to the tools customers used for data collection and processing.

As examples, we introduced ▲a facility stage that predicts maintenance timing in the manufacturing process field, ▲a process stage that analyzes and provides factors causing quality abnormalities, and ▲a product stage that reduces consumption due to defective products by classifying defective and good products into five stages from stage 1.

In addition, in the marketing field, a case was presented where the purchase rate increased from 10% to 14% when recommending a new product to a customer.

Samsung SDS has applied Brightics AI to over 70 industries, including manufacturing, marketing, logistics, security, IoT, and healthcare, and plans to expand its reach to include services and finance.

The Brightics AI cloud version will be released at the end of this month, and a one-month free trial version is available on the website (http://brightics.samsungsds.com:3333/).

Samsung SDS plans to launch an academic version for universities as well as corporate use. By providing the academic version free of charge to leading domestic universities, the company aims to actively support AI-based data analysis in university research activities.