SKT Opens Online Media Channels to Communicate with Customers
Published2017.07.20 10:39In various formats such as infographics and card news
SK Telecom announced that it has newly opened an online media channel, 'SK Telecom Insight' (www.sktinsight.com), to strengthen communication with customers.
SK Telecom pursues brand journalism through 'SK Telecom Insight'. With this launch, the company plans to strengthen communication by moving away from a method of delivering only corporate information and instead providing the information customers want. The slogan is 'Making Life More Valuable'.
'SK Telecom Insight' plans to deliver content on SK Telecom’s content (Story), IT/Tech trends (Knowledge), and the Fourth Industrial Revolution and future technologies (Tomorrow) through three categories: 'Story,' 'Knowledge,' and 'Tomorrow,' respectively. It will also showcase content introducing SK Telecom’s talent recruitment, social contribution, and sports activities. Additionally, it plans to offer unique entertainment by serializing 'Gaus Telecom,' a story about future technology and corporate innovation illustrated by popular webtoon artist Kwak Baek-soo.
Not only the content but also the format is transformed. 'SK Telecom Insight' plans to provide content in various formats, such as card news, infographics, and data journalism, in addition to existing text and image-centric content.
In conjunction with the launch of 'SK Telecom Insight,' existing online communication channels, including the corporate website and social media, have been revamped. The corporate website has strengthened connectivity with other communication channels. Existing social media accounts on Facebook, Twitter, and Instagram have undergone design updates, such as profiles and skins, to ensure a consistent aesthetic. In particular, with the goal of "strengthening customer communication," the company plans to consistently conduct dedicated social media campaigns to engage directly with customers.
Lee Jun-ho, Head of New Media at SK Telecom, stated, “Only companies that accurately read customer needs can survive,” adding, “We will strive to help customers make their lives more valuable and design their future through our communication platform, ‘SK Telecom Insight.’”
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