A survey of 4,000 people of various ages and genders from France, Germany, India, and other countries.
Millennial consumers are driving the online video market.

Limelight Networks has released its annual "State of Online Video 2017" report, which closely examines consumers' evolving viewing habits.

This report is based on a survey of 4,000 consumers of various ages, genders, and education levels in France, Germany, India, the Philippines, Singapore, South Korea, the United Kingdom, and the United States.

According to the report, millennial consumers worldwide are driving the growth of the online video market. Furthermore, the report found that global viewers watch an average of 5 hours and 45 minutes of online video content per week and subscribe to at least one video-on-demand (VOD) service.

The shift to online viewing services is a global trend. In particular, viewers in India, Singapore, and the United States watch an average of 7 hours and 7 minutes, 6 hours and 37 minutes, and 6 hours and 35 minutes per week, respectively, ranking as the countries with the highest online video viewership rates. Germany, on the other hand, ranked lowest in online video viewing, with an average of 4 hours and 14 minutes watched per week, with about 50% of respondents reporting watching only 1 to 2 hours per week.

“As online video content proliferates, viewers are moving away from traditional TV viewing and demanding broadcast-quality online services,” said Michael Milligan, senior director at Limelight Networks. “Over time, our research clearly shows that while consumer expectations are rising, so too is their dissatisfaction with poor service quality.”