Leveraging TI's analog and embedded products and systems engineering expertise
to achieve superior performance and meet cost and time-to-market requirements

Texas Instruments (TI) Korea held a press conference on October 18 at the TI Korea office, where it introduced how automotive manufacturers and suppliers are utilizing the company's latest semiconductor technologies in various automotive systems.
As the automotive industry evolves in terms of electrification, automation, and efficiency, the numerous challenges that arise require innovative approaches to accelerate development. In response to these industry requirements, TI announced that through its expertise in automotive products and automotive design, it is helping major automotive manufacturers and first-tier suppliers to rapidly commence system design. Through the presentation on that day, TI demonstrated its systems expertise through 35 years of experience in the automotive design field and over 100 fully tested reference designs, including its analog and power management ICs, embedded processors, and DLP® display technology.

Heinz-Peter Beckemeyer, General Director of TI's Automotive Systems Division, who led the presentation on that day, mentioned opportunities and challenges recently faced by system designers in the automotive industry as ADAS implementation, body electronic systems and lighting systems, next-generation infotainment and cluster systems, and powertrain subsystems. At the same time, through trend analysis and examples to address these key challenges, he introduced the company's automotive solutions and representative libraries.