LG Electronics Launches Diverse Cultural Marketing with OLED TVs
Published2017.11.09 10:37LG Electronics is conducting global cultural marketing to promote the unparalleled picture quality of its 'LG OLED TV'.
LG Electronics recently installed the 'LG SIGNATURE OLED TV W' (77-inch) at the Hagia Sophia Museum, a UNESCO World Heritage site located in Istanbul, Turkey.
LG Electronics first installed an 'LG OLED TV (55-inch)' at this museum in 2015. In the two and a half years since the installation, approximately 7 million tourists have viewed the history of the museum through the outstanding picture quality of the 'LG OLED TV'.
The Hagia Sophia Museum has once again selected the 'LG OLED TV' as the best display capable of vividly showcasing the artistic value of Turkish culture. The 'LG OLED TV' is highly regarded for best expressing the artistry of cultural heritage, as it can reproduce accurate colors with each individual pixel without a backlight. Furthermore, its perfect viewing angle, which ensures no color distortion regardless of the viewing angle, makes it ideal for historic sites frequented by large group tourists.
LG Electronics also installed the 'LG SIGNATURE OLED TV W (65-inch)' at 'The Holiday House,' a charity event held in London, UK, from the 8th of this month to the 10th of next month. The proceeds from this event will be used for breast cancer research.
Interior designer Sophie Paterson, who participated in the event, completed an even more luxurious and beautiful interior with the 'LG SIGNATURE OLED TV W'. This product elevated the sophistication of the interior to a new level, like a work of art hanging on the wall.
The 'LG SIGNATURE OLED TV W' is less than 4mm thick when installed, giving the impression that a single painting is mounted on the wall. By thoroughly eliminating elements other than the screen, it showcases the pinnacle of beauty realized through minimalist design.
LG Electronics has been conducting various cultural marketing activities both domestically and internationally with its 'LG OLED TV'. In May, it installed an 'LG SIGNATURE OLED TV' at the 'ABT Ballet Dancer Lounge' in the U.S. and established an 'LG OLED TV Hall' at a large multiplex theater in Serbia. In September, it installed an 'LG SIGNATURE OLED TV W' at Gyeongbokgung Palace and held a cultural heritage exhibition.
Lee Jeong-seok, Senior Vice President of HE Marketing Communication FD, emphasized, “We will carry out various cultural marketing activities to promote the unparalleled picture quality and design of OLED TVs.”
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