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K-live X VR Park, where you can experience realistic media, unveiled

Google 우선 소스Published2017.12.26 17:45
Consists of a hologram theater, VR device experience zone, and attraction zone.
50% discount on customer experience packages until January 7th.


KT will open 'K-live X VR PARK' in Sangam, Seoul, which applies various immersive media technologies such as holograms, AR, and VR at the Digital Pavilion in Nuri Dream Square.

Sangam 'K-live X VR PARK' (hereinafter referred to as Sangam K-live X) is a realistic media complex experience space built and operated by KT, VR content specialist Barunson, and HoloTive Global, which has experience operating K-live Sentosa, with space support within the 'Korea VR/AR Complex (KoVAC)' established by the Ministry of Science and ICT/National IT Industry Promotion Agency (NIPA) to foster a VR/AR industry ecosystem.

The Sangam K-Live X space is largely composed of ▲ a 'hologram theater (K-Live)' that screens MapleStory/Science Show/JYP content, ▲ a VR experience zone (VR Park) where you can experience a total of 12 types of cube-shaped and simulation-type VR devices, ▲ other attraction zones such as a media guestbook, AR sandbox, and star photo. Its unique feature is that you can experience the latest realistic media services based on VR, AR, and hologram technology all in one place.

To celebrate the opening of Sangam K-Live X, the hologram theater will first present a new hologram concert by the popular K-Pop group CNBLUE. Using holographic technology, CNBLUE's hits "Cinderella" and "Can't Stop" are reimagined as a time-transcending fantasy in a highly immersive viewing environment. The show can also be found at "K-live Songdo," located on the 4th floor of Songdo Triple Street Mall.

"AR Basketball," which expands immersive media into the sports realm, will also be showcased. By augmenting the walls and floor of a hologram theater with virtual images, the space resembles a basketball court. Throwing a ball into the hoop uses laser sensors to detect its trajectory and score points, allowing users to enjoy real basketball games, training, and throwing in a virtual environment.


At the opening ceremony on the 22nd, KT will present a hologram performance expressing the history of Korean telecommunications and the future of immersive media technology based on 5G. In addition, we will sign a 'Business Agreement for the Development of the VR Game Industry' with the Ministry of Science and ICT, NIPA, etc., and participate as a sponsor of the '2017 VR Game Competition', the first VR game competition in Korea hosted by the Ministry of Science and ICT.

KT Future Business Development Division Director Go Yoon-jeon said, “Based on the service experience and ecosystem strengthening efforts KT has accumulated so far, we will contribute to strengthening the ecosystem through cooperation with various small and medium-sized companies based on a realistic media complex platform along with next-generation media businesses that encompass not only holograms but also VR, AR, and other realistic media.”

Sangam 'K-live X' will hold an opening event from December 22, 2017 to January 7, 2018, offering a 50% discount on the integrated package of K-live performances and VR experiences for visiting customers.
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