Targeting the global market with ESL products incorporating IoT solutions.

LG Innotek participated in the 'NRF Retail Big Show 2018' held in New York, USA, and showcased cutting-edge IoT solutions such as ESL (Electronic Shelf Label).

ESL is a device that uses electronic paper or liquid crystal displays to display real-time sales prices and discounts for displayed products. Recently, ESL has become an innovative platform for distribution services, incorporating various IoT elements like sensing and wireless communication.

'NRF Retail's Big Show' is the largest international retail industry exhibition in North America, with over 500 companies from 95 countries participating and over 35,000 visitors.

At this exhibition, LG Innotek highlighted its ESL and location tracking solutions, which enhance store operational efficiency and shopper convenience. The company showcased over ten different ESL models, ranging from a 1.5-inch model with a display about half the size of a business card to 2-inch, 4-inch, and even a 7.5-inch tablet-sized model. Installation can be customized to suit the specific needs of the store and product.

In particular, the 'xNdisplay ESL', featuring an 11-inch, horizontally long bar-type LCD, attracted the attention of many visitors. This product displays full-color images and videos simultaneously and, with a slim 90cm width and 4cm height, is ideal for displaying on a shelf.

Along with this, LG Innotek introduced an advanced location tracking solution. This solution can accurately detect locations within a 40cm radius and can be used to check product locations within a store and analyze customer movement.

A company official said, “Based on our unrivaled wireless communication technology, we have developed ESL into an Internet of Things platform for retail stores,” and “We will accelerate our conquest of the global distribution market by leveraging our differentiated product competitiveness.”