Commercial "A Piece of the Earth" Created with National Geographic Airs
Will Allow Viewers to Experience Natural Landscapes in High Definition with 'LG OLED TV'

LG Electronics has aired an OLED TV advertisement titled "A Piece of the Earth" in collaboration with National Geographic.

The advertisement begins by showcasing natural landscapes, with a portion of the screen separating into square fragments, and 'LG OLED TV' appearing in that space to continue displaying the landscape imagery. The content conveys that the beauty of grand nature, as if seen with the naked eye, can be enjoyed just as it is on the 'LG OLED TV'.

LG Electronics collaborated with National Geographic to express the advantages of the 'LG OLED TV', which delivers picture quality closest to nature. National Geographic has maintained steady popularity across 171 countries worldwide with vivid photographs and videos featuring themes of nature and humanity. Drawing on its accumulated expertise, the company selected shooting locations and content that could capture 'harmony between nature and humans' and 'the beauty of Earth'.



LG Electronics, working with renowned filmmaker Andrew Knight Mitchell of National Geographic, captured beautiful landscapes including Golden Gate Highlands National Park and Lion and Safari Park in South Africa, Area 53 in the Dubai desert, and Tharn Tham lod & Kamphangsaen Botanical Garden in Chumphon Khao Ung National Park, Thailand.

For a TV to display images as realistically as the human eye perceives them, it must be capable of expressing subtle black tones. OLED TV features individual pixels that emit their own light without a backlight, enabling accurate representation of various colors including black. This is why LG Electronics selected natural imagery as the theme for this advertisement.

Han Woong-hyun, Senior Executive of LG Electronics Brand Communications, stated, "We produced this advertisement to emphasize the superior picture quality unique to LG OLED TV."