Support for cloud-based contact center solutions with flexibility, scalability, and agility.

Genesis announced that it is launching domestic sales of PureCloud, a solution for cloud-based customer engagement and collaboration.

PureCloud offers solutions for phone, chat, and video channels and supports integrations with Salesforce.com, Zendesk, and Amazon Lex. A true cloud offering built on a microservices architecture, PureCloud offers high flexibility and robust functionality, empowering businesses to quickly respond to customer demands and strengthen their future competitiveness.

According to a Frost & Sullivan report, 40% of companies will have adopted cloud-based contact center solutions by 2020, up from 24% in 2015. Genesis has seen accelerated adoption of PureCloud, with over 500 customers signed up over the past year.



PureCloud helps companies burdened by the initial investment costs of establishing a contact center or those looking to launch a new service to cost-effectively provide services in just a few days.

The solution handles over one million interactions per day, including phone calls, emails, chats, and social channels. It also offers applications based on a Software-as-a-Service (SaaS) model, enabling continuous expansion of digital channels at no additional cost.

In addition to customer engagement features, Genesis offers employee collaboration tools such as video conferencing, screen sharing, group chat, and document management through IP-PBX-based PureCloud Communicate.

"PureCloud is arguably the fastest-growing customer experience solution in the global market, and its market volume has exceeded industry expectations," said Jong-gu Lee, Country Manager of Genesis Korea. "Genesis solutions deliver the smoothest and most seamless omnichannel customer experience possible." He added, "We plan to accelerate PureCloud's domestic sales to actively support domestic companies in strengthening their competitiveness and accelerating innovation by providing the best customer experiences that differentiate their businesses."