Inviting architects and opinion leaders to showcase innovative technologies and designs.
We will continue to create opportunities to showcase our performance and refined design.

Since last year, LG Electronics has been strengthening its premium marketing by operating the 'LG Signature Gallery' in Durini, Milan, Italy, where luxury furniture stores are located.

The "LG SIGNATURE Gallery" showcases LG SIGNATURE products, including OLED TVs, washing machines, refrigerators, and air purifiers, presented in a black and white interior. The gallery's exterior is made of transparent glass, allowing visitors to explore the LG products on display.



LG Electronics is inviting local architects and opinion leaders to the 'LG Signature Gallery' to introduce 'LG Signature' to customers, which features ▲overwhelming performance achieved through technological innovation ▲refined design true to its essence ▲intuitive usability never experienced before.

German architect Hadi Tehrani said, “Good design should be practical and comfortable, and the ‘LG Signature’ design has both.” British interior designer Ashley Hicks praised 'LG Signature', saying, "It is a design that has individuality, charm, comfort and beauty, which are the elements that an ideal home interior pursues."

LG Electronics Global Marketing Center Director Han Chang-hee emphasized, “We will continue to create opportunities to promote the performance and refined design of ‘LG Signature’ through differentiated premium marketing.”