u-blox announces a new Brand Identity (BI), maintaining existing core elements while reinforcing its commitment to technological innovation and its unrivaled position in the market.

Celebrating its 20th anniversary, u-blox has grown rapidly into a global company with 1,100 employees and has pursued innovation to become a leader in connectivity technology. With rapid technological advancements, u-blox needed a new, future-oriented brand to meet these demands.

Thomas Zeiler, CEO of u-blox, said, “Through extensive long-term engagement with customers, partners, and employees, u-blox has concluded that adjustments are necessary. The existing brand did not adequately reflect the superior technology and business performance we have achieved over the past several years. Even with the change to a new image, u-blox will remain an innovative, reliable, and constantly challenging company, and will continue to provide high-quality products and services.”

u-blox's new brand encompasses not only its existing visual identity, including a proprietary font, but also the company's future stance and message. This new corporate identity (CI) will be reflected and used across u-blox's website, social media channels, business cards, and booth designs.