Added Ambient Mode, One Invisible Connection, and Bixby features

Samsung Electronics held the 'The First Look 2018 New York' event in New York, USA, to unveil new 2018 QLED TV models.

The event took place at the former U.S. Stock Exchange building with over 800 attendees, including global media and key business partners, focusing on sharing Samsung TV's future vision and introducing and allowing participants to experience key products for 2018.

At this event, Samsung Electronics unveiled 2018 QLED TVs in 16 models across four series (Q6F, Q7F, Q8F, and Q9F) ranging from 49 inches to 88 inches.

This year, Samsung’s QLED TV lineup is characterized by a significant strengthening of its ultra-large lineup by launching models of 75 inches or larger across the entire series, and the strategy is to expand the ultra-large market in earnest through this.

The demand for TVs 75 inches or larger is increasing by 30–40% annually and is expected to grow to nearly 2 million units this year, and as of last year, it is a market where one out of every two TVs sold was a Samsung TV.

In addition, the 2018 QLED TV features ▲ 'Ambient Mode,' which provides real-time lifestyle information such as weather and news or plays content like pictures and photos with background music when not watching TV, and ▲ 'One Invisible Connection,' which integrates peripheral device cables as well as the power cord into a single transparent cable.It has elevated its value as a lifestyle TV to a new level through features such as 'One Invisible Connection' and the application of the AI-based voice recognition platform 'Bixby'.

Han Jong-hee, President of Samsung Electronics’ Visual Display Business, introduced the 2018 QLED TV, which possesses these characteristics, as an "Intelligent Display" to convey the meaning that it provides an optimal user experience without limitations on surrounding environments, types of content, or connectivity between devices. He stated, "TVs must now be redefined to suit various usage environments, and Samsung QLED TVs will establish themselves as true lifestyle TVs that provide not only the highest level of picture quality and immersion realized by Quantum Dots but also various values even when not watching TV."

'Ambient Mode' offers a new experience beyond conventional TVs

The 'Ambient' mode allows users to create a stylish indoor atmosphere tailored to their preferences by displaying useful daily information such as time, weather, and news on the screen when not watching TV, or by playing content like photos and images accompanied by background music. The TV's built-in automatic brightness sensor provides optimized screen brightness based on the environment, minimizing power consumption.

Samsung Electronics has established various partnerships to enhance the usability of 'Ambient' mode. It provides high-quality news content through a partnership with the renowned U.S. media outlet The New York Times and enables users to play music along with visual content such as photos and drawings using only voice commands through the music streaming service Spotify.


The New York Times CEO Mark Thompson expressed his anticipation, stating, “TV is a very excellent news delivery medium that we have recently been paying attention to,” and added, “It is very encouraging that more subscribers can easily access news through QLED TV’s Ambient Mode.”

'One Invisible Connection' integrates even the power cord into a single transparent cable

Samsung Electronics has introduced a new 'One Invisible Connection' that connects even the power cord into a single cable, evolving further from the existing method of connecting the complex wires of TV peripherals with a single transparent cable.

'One Invisible Connection' is the TV industry's first technology capable of simultaneously transmitting large-capacity AV data and TV power, minimizing installation constraints and completing a clean interior.

In addition, it uses Teflon material, which is resistant to high heat and highly durable, and is equipped with an insulation function that automatically cuts off the flow of current if the cable breaks, and has been certified for safety by global safety standard certification organizations UL (Underwriters Laboratories) and IEC (International Electrotechnical Commission).

The cable connection terminals on the back of the TV are designed as a plug-in type that can be easily attached and detached, minimizing space constraints when placing the TV.
<bSmart TVs made smarter with 'Bixby' and 'SmartThings'

Smart features have been significantly enhanced in the 2018 QLED TV by applying the AI-based voice recognition platform 'Bixby' and Samsung Electronics' integrated IoT service app 'SmartThings App'.

The 2018 QLED TV simplifies the initial setup process for new TV purchases. Through the 'SmartThings app,' it automatically transmits home Wi-Fi information stored on a smartphone and the user's Samsung account to the TV for easy connection.

In addition, the TV automatically recognizes peripheral devices compatible with 'SmartThings Cloud' to allow for easy registration, control, and monitoring, and supports not only Android OS but also iOS.

The 2018 QLED TV allows you to control not only the TV but also other IoT devices using 'Bixby' voice commands, and easily perform content sharing and information search between devices.

In addition, a new "Universal Guide" has been added as a personalized program guide that analyzes the user's viewing history to automatically recommend Live channels and OTT content tailored to their preferences.

Meanwhile, Samsung Electronics is showcasing a host of QLED TV advantages that will lead the era of large-screen, high-definition displays through its further improved Q-Engine, including 100% color volume, detailed contrast ratio, HDR10+, optimized image upscaling, and ghosting-free, fast response times, and [to experience] through various content such as movies, sports, and games We have prepared an experience zone so that you can do so.

The 2018 Samsung QLED TV is scheduled to be sold sequentially worldwide, starting with its launch in the U.S. on the 18th of this month.