LG Premium Brand Shop Held in the Heart of the Middle East
Published2018.03.13 10:17"We will expand our premium brand shops in the Middle East, which has great growth potential."
LG Electronics is targeting the local premium market in Kuwait, Middle East, through an opening event for a premium brand shop at Rozana Mall, a key commercial district.
The brand shop is built on two floors. The first and second floors combined cover an area of 433 square meters (m2). LG Electronics has set up an experience zone within the store so that customers can view LG Signature products, such as OLED TVs, washing machines, and refrigerators, at a glance.
In addition to Kuwait, LG Electronics operates premium brand shops in major Middle Eastern countries such as Egypt, Iran, Lebanon, Jordan, the UAE, and Saudi Arabia, and plans to continuously expand these shops by focusing on key commercial districts in each country.
All 12 LG premium brand shops in the Middle East are equipped with LG Signature products and are contributing to enhancing the LG brand image.
Cha Kuk-hwan, Vice President and Head of LG Electronics' Middle East and Africa region, emphasized, “We will continue to expand our premium brand shops in the Middle East, a region with great growth potential, to strengthen our dominance in the premium market.”
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