Genesis is strengthening its domestic sales by recently signing a partnership agreement with GS Neotek, a leader in the domestic contact center consulting and implementation sector.

Genesis expects that this partnership will create positive synergies in the domestic market and accelerate business expansion. In addition, the company announced its goal to further solidify its leadership by expanding the business foundation for next-generation contact center services.

GS Neotek, the first 'AWS Premier Consulting Partner' in Korea, plans to provide migration and consulting services from existing on-premise environments to stable cloud IPCC (Internet Protocol Contact Center) environments through this partnership between the two companies, and to provide a roadmap and direction for intelligent contact centers that combine various technologies such as chatbots and voice recognition solutions.

Regarding this collaboration, Won Jong-pil, Senior Vice President and Head of the Telecommunications Business Division at GS Neotek, said, “We expect that GS Neotek’s competitiveness will also be enhanced through the partnership with Genesys, which possesses the best technology and products in the contact center solution field.”

George Apprain, Vice President and Head of Channels for Asia Pacific at Genesys, stated, “Genesys places importance on service experience across various industries, as evidenced by many customer cases,” adding, “We will strive to further expand our customer touchpoints through this partnership with GS Neotek.”

Meanwhile, Genesys has been fully launching and strengthening its domestic sales efforts for 'PureCloud,' a cloud-based solution for customer engagement and collaboration, starting this year. 'PureCloud,' which offers high flexibility and powerful features to enable companies to quickly respond to rapidly increasing customer demands, is garnering attention in the market as it allows businesses burdened by initial investment costs for building contact centers or those looking to launch new services to provide services cost-effectively within a few days.