Will Samsung Be Caught by Huawei? P20 Series Growing 316% Across Europe

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Will Samsung Be Caught by Huawei? P20 Series Growing 316% Across Europe

Published2018.06.28 10:27

China's Huawei Online Store Achieves 100 Million Yuan in Sales in 10 Seconds

Increased 17-fold in Central, Eastern, and Northern Europe compared to the previous edition, and rose 316% in Western Europe.

Huawei Consumer Business Group announced global sales performance for the 'Huawei P20 series' and revealed plans to continue the growth trend of its latest flagship products.

The Huawei P20 and Huawei P20 Pro, which were first introduced to the global market last March, are AI-powered photography products developed based on a partnership with Leica, and have been continuously breaking Huawei's own sales records since their launch. In particular, the Huawei P20 Pro is receiving positive reviews for leading a new trend in smartphone cameras by being the world's first to feature a Leica triple camera.

HUAWEI P20 Series

In the Chinese market, Huawei’s official online shopping mall Vmall achieved 100 million yuan (100 million RMB) in sales in just 10 seconds after launching the Huawei P20 and Huawei P20 Pro, proving the high customer response to Huawei’s innovative high-end segment products.

The growth in the European market is also noteworthy; in the Central and Eastern and Northern European regions, total shipments of the P20 series surpassed 100,000 units within four weeks of launch, marking the highest sales record among all P series.

In particular, sales of the Huawei P20 Pro in Poland, Norway, Sweden, and Austria were found to have increased by more than 17 times compared to the previous model, the Huawei P10 Plus. In addition, in Western European countries such as Germany, the UK, and France, sales of the Huawei P20 Pro increased by approximately 316% compared to the previous model, once again proving Huawei's position as a premium brand across Europe.

In the United Arab Emirates, the Huawei P20 Pro sold more than three times the launch day sales of the P10 Plus within just one week of opening pre-orders, earning it the reputation as the most successful P series product released in that country. Peru, the first Latin American country to introduce the Huawei P20 series, also reportedly surpassed the pre-order record of the Mate 10 Pro within one week of opening pre-orders.

Meanwhile, Huawei, which previously entered the Japanese unlocked smartphone market, is solidifying its position as a leading brand in the market and diversifying its distribution channels by collaborating with Japan's three major carriers. Recently, it launched the Huawei P20 Lite and Huawei P20 Pro through Docomo and au, respectively.

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