LG and Samsung Unveil All Their New Products
Enhancing consumer experience through enhanced innovative technology
Held at COEX in Samseong-dong until the 27th


The 2018 Korea Electronics Show, offering a glimpse into the present and future of Korea's electronics industry, is currently being held with great success. Leading domestic home appliance manufacturers LG Electronics and Samsung Electronics are attracting the attention of visitors with their well-organized large booths. It is worth a visit for any consumer looking to learn about the latest trends in consumer electronics.
LG Electronics Heading Towards Becoming a Leading AI Company
LG Electronics dedicated more than half of its booth to the 'LG ThinQ Zone,' an AI exhibition area. This allows customers to directly experience the AI-based smart home enabled by LG ThinQ in various spaces, such as the living room, kitchen, and laundry room.

In the living room, the Chloe Home Robot informs you of today's schedule and weather, allows you to operate the air conditioner, air purifier, lights, and curtains by voice, and lets you enjoy travel photos on the large screen of the AI TV. The AI refrigerator in the kitchen displays recipes using stored ingredients, while the AI washing machine and Styler in the laundry room recommend the optimal course for the clothes.

LG Electronics exhibited eight types of LG CLOi robots for the first time in Korea, including the unveiled wearable robot 'CLOi Suitbot', as well as 'CLOi Home', 'CLOi Guide Robot', 'CLOi Cleaning Robot', 'CLOi Lawn Mower Robot', 'CLOi Servebot', 'CLOi Porterbot', and 'CLOi Cartbot'.

CLOi Home is the first robot introduced by LG Electronics to be equipped with Naver's AI platform, 'Clova.' This holds great significance as it expands the collaboration between LG Electronics and Naver from smart homes centered on home appliances to the future business of robotics.

Chloe Home provides various lifestyle-oriented services offered by Clova, such as weather information, directions, daily horoscopes, and storytelling. In particular, LG Electronics also created a stage at this exhibition where seven CLOi Home units performed a group dance to music.


LG V40 ThinQ experience zone equipped with 5 cameras
LG Electronics also set up an experience zone for its flagship smartphone, the LG V40 ThinQ, which was launched on the 24th. Visitors can experience the performance of the LG V40 ThinQ's penta (5) cameras firsthand at the experience zone located at the entrance of the booth.

The LG V40 ThinQ is equipped with three rear cameras—standard (12MP), ultra-wide (16MP), and telephoto (12MP)—and two front cameras—an 8MP standard lens and a 5MP wide-angle lens. Users can take photos that match both the subject and the background in a single shot using various angles of view and zoom, without having to move around to adjust the composition. Because the different lenses accurately distinguish between the subject and the background, it is also possible to use out-of-focus features, such as blurring the background or specifying colors to emphasize only the subject.

AI cameras have evolved to automatically adjust not only color but also composition, white balance, and shutter speed to ensure the subject is captured in its most beautiful way. The 'AI Composition' feature recognizes a person and recommends the most aesthetically pleasing composition by considering harmony with the background. 'AI AWB (Auto White Balance)' has also been newly applied, which uses deep learning to automatically adjust the color temperature so that colors are not distorted even when taking photos in places with insufficient sunlight, such as cloudy days or shaded areas. 'AI Shutter' automatically speeds up the shutter when movement of the subject is detected during shooting to reduce blur, allowing you to clearly capture moments of children playing.


LG Signature Exhibition Hall Targeting Premium Home Appliance Consumers
LG Electronics also prepared an exhibition space for premium home appliance brands showcased with proprietary technology, such as LG Signature and Signature Kitchen Suite.

LG Electronics has set up a gallery-style product exhibition zone featuring LG SIGNATURE products, such as OLED TVs, ice-making water dispenser refrigerators, washing machines, and humidifying air purifiers, so that customers can directly see and experience the advertising concept of LG SIGNATURE, "Home Appliances Become Works of Art."

All LG SIGNATURE products are equipped with LG ThinQ, an AI that analyzes customer usage patterns and surrounding environments to operate in an optimized manner. Customers can easily control the product's detailed functions using only their voice, without the need for manual operation.

The premium built-in kitchen appliance brand Signature Kitchen Suite features innovative performance optimized for the kitchen, based on LG’s proprietary technologies such as the ‘Inverter Linear Compressor,’ a symbol of high-performance and high-efficiency refrigerators, and ‘Speed Clean,’ which uses enamel material to keep the oven clean at all times.

In addition, customer-friendly design elements have been applied to even the smallest details. Representative examples include a cladding design that softens product edges by folding stainless steel instead of cutting and gluing it, and a design that minimizes seams on the exterior by concealing the control panel inside.

In particular, Signature Kitchen Suite is the first in the industry to equip all built-in product lines with wireless internet functionality as standard. Customers can not only remotely control the product or monitor its operating status via smartphone, but the smart diagnostic function also allows internal sensors to detect abnormal operation.
Samsung Electronics Unveils Large Number of Strategic Products for 2018
Samsung Electronics organized the exhibition hall under the concept of "Life like no other" and allowed visitors to experience various products firsthand, including "QLED 8K," "Galaxy Note 9," "Galaxy A7," "Air Dresser," and "Grande Dryer."

In particular, the Samsung exhibition hall not only displayed products but also operated experience corners on various themes such as 'picture quality comparison,' 'clothing care,' 'gaming,' and 'camera shooting,' allowing visitors to try out products and content that suit their lifestyles.


Key Viewing Points by Corner of the Samsung Electronics Exhibition Hall
In the picture quality comparison corner, a comparison was displayed with existing TVs so that visitors could appreciate the picture quality of the QLED 8K TV, which was unveiled for the first time at 'IFA 2018'. In this corner, visitors can experience the best image quality created by 8K resolution with 33 million pixels and Quantum Dot technology through various content demonstrations.

The Clothing Care corner showcases the novelty of cleaning without worrying about fabric damage and customized clothing care through the Samsung AirDresser, a clothing purifier launched in August. This corner particularly drew a positive response by featuring a 'My Coat Room' where visitors could leave their coats or jackets and pick them up after enjoying the exhibition, which had been cared for by an AirDresser.

In addition, the 'My Closet' experience zone features clothing of various materials, such as school uniforms, suits, and dresses, allowing visitors to scan the barcodes on their labels to receive recommendations for the optimal garment care course.

The Grande dryer emphasized its 'Magic Temperature 60 Degrees,' which drastically reduces drying time while preventing fabric damage at low temperatures.

In the Mobile & IT corner, the latest Galaxy smartphones, such as the Galaxy Note 9 equipped with the 'Smart S Pen' and the Galaxy A7, which supports a triple camera for the first time in a Galaxy, as well as the 'Samsung Notebook Flash,' which adds a new style to the highest speed, were exhibited.
Visitors can experience the unique features of the Galaxy, such as taking photos remotely or decorating photos with a natural handwriting feel using the Galaxy Note 9's Smart S Pen equipped with low-power Bluetooth.

In the gaming corner, the Galaxy Note 9, 'Samsung Notebook Odyssey Z', gaming monitors, etc.You can enjoy high-spec games such as 'Battlegrounds' and 'Fortnite' by utilizing the castle's various IT products.

In addition, Samsung Electronics is showcasing the 'Cube' air purifier, 'Family Hub' refrigerator, and 'Wind-Free Air Conditioner,' presenting the joy of a 'Connected Life' where everything can be controlled with a single voice command through its AI-based voice recognition platform, 'Bixby.'

Samsung Electronics stated that it hopes more customers will personally experience the joy of everyday life created by Samsung products at the Korea Electronics Show.

KES 2018 is being held at COEX in Samseong-dong, Seoul until the 27th.