Create a content fund to introduce K-content to the global market.
Opening a VR platform to foster a global content hub.
We also plan to create a 5G media content ecosystem.


5G commercial services began in Korea on December 1st, the first in the world.

Although the public has yet to experience the true power of 5G technology, the industry predicts that an era will soon arrive in which immersive media based on 5G will be consumed in earnest.

LG Uplus announced on the 9th at CES 2019 in Las Vegas that it has agreed to co-produce VR content with Google to provide consumers with services that exceed their expectations and will open a VR-only platform in time for the commercialization of 5G smartphones.


Google and VR Strengthen Global Collaboration
LG U+ has decided to cooperate with Google in co-producing VR content and will first produce pilot VR content. To this end, the two companies have decided to establish a joint content fund and produce and distribute VR content within the first half of this year.
The VR content being produced is expected to be content that allows users to experience the daily lives of top stars from various famous entertainment agencies in Korea, including courses that follow the stars' personal schedules, performance viewing and backstage tours, accommodation tours that allow users to see the stars' daily lives, and glimpses into the stars' personal spaces.

Newly produced VR content will be exclusively available on LG U+'s VR-dedicated platform and YouTube, providing an opportunity for K-content to enter the global market.

As the global media market environment shifts from platform-based competition to content-based competition, large global platforms like Netflix, Amazon, and Facebook are increasing their investment in original content to secure competitiveness.

Through this joint production, LG Uplus plans to actively advance into the global market by expanding the K-content market beyond Korea to the entire world, while also fostering its VR platform as a global content hub.

The VR-only platform offers exclusive content co-produced with Google, VR movies of various genres, videos of beautiful travel destinations, world-famous performances, interactive games, VR webtoons, and more, all with a quality far superior to existing VR content.

LG U+ plans to continuously expand its content and will also unveil an open VR platform and IPTV-only VR in the future. />
Google's need to secure Korean Wave content has increased as people around the world become enthusiastic about K-pop, dramas, games, individual media, and webtoons.
In particular, with the expansion of internet and smartphone penetration, young people in foreign countries such as Havana, Cuba; Paris, France; Helsinki, Finland; Hanoi, Vietnam; and Rio de Janeiro, Brazil are enjoying K-content, making it possible to enter emerging content markets such as Southeast Asia and Central and South America.

Previously, LG U+ launched the "U+ Video Portal VR" app, a mobile video (OTT) service, through Google Daydream, Google's VR-dedicated platform since 2017. The "U+ Video Portal VR" app not only brings together VR content such as VOD, 360-degree videos, and live channels, but also opens a YouTube VR corner, featuring over 500 of YouTube's competitive VR content.


We are also working to build a 5G media content ecosystem.
LG U+ is pursuing the establishment of a '5G media content ecosystem' from a new perspective of 'changing everyday life with 5G.' Implementing 5G-based ultra-high-definition video technologies such as 4K, 8K, and VR, and applying and disseminating them is the core of the content ecosystem building strategy.

To this end, LG U+ plans to seek cooperation in various areas, including technology leadership, building a cooperative platform, developing and applying video content, and diversifying the video business, with companies across the entire value chain of the video industry, including government agencies, video content, devices such as terminals, systems, solutions, and broadcasters.

Meanwhile, LG U+ possesses considerable expertise in sports VR content. Following the live broadcast of the 2017 LG U+ Cup 3-Cushion Masters in VR, the company has also accumulated VR experience through U+ Pro Baseball and other events.