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[Interview] Ahn Jung-mo, CEO of Nuvoton Korea: "Nuvoton, a hidden powerhouse in MCUs, is growing into a new comprehensive semiconductor company."
Published2022.12.01 16:10"Nuvoton, the hidden powerhouse in MCUs, is growing into a new comprehensive semiconductor company."
CEO Ahn Jung-mo: "The IoT market is expected to experience significant growth."
Focusing on industrial and IoT solutions, a diverse MCU lineup
Focusing on industrial and IoT solutions, a diverse MCU lineup
[Editor's Note] Nuvoton, ranked 7th in global sales for microcontrollers (MCUs), is making moves to aggressively target the Korean market. Focusing on IoT and industrial sectors, Nuvoton is expanding its reach and strengthening its dominance in East Asia by acquiring Japan's Panasonic, further solidifying its growth potential as a comprehensive semiconductor company. We met with Ahn Jeong-mo, CEO of Nuvoton Korea, to learn more about Nuvoton's domestic market strategy and growth prospects.
▲Ahn Jeong-mo, CEO of Nuvoton Korea
■ Please introduce Nuvoton to our readers.
Nuvoton is currently headquartered in Hsinchu Science Park, Taiwan, and currently employs approximately 4,000 people worldwide. It also has sales offices and research centers in countries around the world, and completed the acquisition of Panasonic's semiconductor division in Japan around September 2020.
Nuvoton's core product line is known to be microcontroller units (MCUs). The company has stated that it targets the IoT and industrial markets. Why is it targeting these markets, and what are the unique strengths of Nuvoton's solutions?
Looking at the current market situation, we anticipate significant growth in the IoT (Internet of Things) market. Therefore, we are focusing on this market and developing products tailored to that market.
In particular, we are focusing on industrial IoT among IoT, and in the general market, we are focusing more on the industrial side than the consumer side. The reason is that we are focusing on stability as well as growth potential of the market, so we are concentrating on this market.
■ Among various reasons such as price, performance, and support services, what do you think are the reasons consumers and customers choose Nuvoton?
Nuvoton currently offers over 800 MCU products. This provides customers with a wide range of options for product development. Furthermore, Nuvoton's technical support and various other support services are well-received in Korea.
Although further development is needed in the future, we believe that this area can be seen as Nuvoton's strength.
■ Security was significantly emphasized in MCU solutions. Could you explain why security is emphasized in MCU and what makes Nuvoton Security special?
As I mentioned earlier, we're focusing on the IoT market, particularly industrial IoT. IoT security is known to be vulnerable, and we believe this is an area Nuvoton should focus on. Some of our products are specifically designed for security, and we're developing them specifically for the IoT market.
Product security requires attention not only to the product itself, but also to the network itself, as IoT involves connecting multiple products to a single network. We aim to provide a comprehensive solution.
■ Please tell us about Nuboton's growth prospects.
As we've previously mentioned, we're focusing on the security market and general industrial sectors, and new technologies and products are emerging in these markets. Nuvoton Korea is also developing growth strategies to address these challenges.
■ A word to e4ds readers
Nuvoton is a hidden powerhouse. While it's widely known in the MCU industry, many people still don't know about it. Not only does Nuvoton have a strong MCU presence, but with its acquisition of Panasonic's semiconductor division, Nuvoton is transforming into a comprehensive semiconductor company. We plan to introduce excellent products with a variety of solutions, so we appreciate your interest in our products.
thank you
Nuvoton is currently headquartered in Hsinchu Science Park, Taiwan, and currently employs approximately 4,000 people worldwide. It also has sales offices and research centers in countries around the world, and completed the acquisition of Panasonic's semiconductor division in Japan around September 2020.
Nuvoton's core product line is known to be microcontroller units (MCUs). The company has stated that it targets the IoT and industrial markets. Why is it targeting these markets, and what are the unique strengths of Nuvoton's solutions?
Looking at the current market situation, we anticipate significant growth in the IoT (Internet of Things) market. Therefore, we are focusing on this market and developing products tailored to that market.
In particular, we are focusing on industrial IoT among IoT, and in the general market, we are focusing more on the industrial side than the consumer side. The reason is that we are focusing on stability as well as growth potential of the market, so we are concentrating on this market.
■ Among various reasons such as price, performance, and support services, what do you think are the reasons consumers and customers choose Nuvoton?
Nuvoton currently offers over 800 MCU products. This provides customers with a wide range of options for product development. Furthermore, Nuvoton's technical support and various other support services are well-received in Korea.
Although further development is needed in the future, we believe that this area can be seen as Nuvoton's strength.
■ Security was significantly emphasized in MCU solutions. Could you explain why security is emphasized in MCU and what makes Nuvoton Security special?
As I mentioned earlier, we're focusing on the IoT market, particularly industrial IoT. IoT security is known to be vulnerable, and we believe this is an area Nuvoton should focus on. Some of our products are specifically designed for security, and we're developing them specifically for the IoT market.
Product security requires attention not only to the product itself, but also to the network itself, as IoT involves connecting multiple products to a single network. We aim to provide a comprehensive solution.
■ Please tell us about Nuboton's growth prospects.
As we've previously mentioned, we're focusing on the security market and general industrial sectors, and new technologies and products are emerging in these markets. Nuvoton Korea is also developing growth strategies to address these challenges.
■ A word to e4ds readers
Nuvoton is a hidden powerhouse. While it's widely known in the MCU industry, many people still don't know about it. Not only does Nuvoton have a strong MCU presence, but with its acquisition of Panasonic's semiconductor division, Nuvoton is transforming into a comprehensive semiconductor company. We plan to introduce excellent products with a variety of solutions, so we appreciate your interest in our products.
thank you
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