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TI's SimpleLink™ family of products enables efficient IoT connectivity.

▲Director Bang Jun-wan (FAE, Wireless Connectivity Division, TI) is giving a presentation.
Supports efficient Wi-Fi connectivity even in harsh environments such as high-density, 105ºC temperatures.
Wi-Fi Utilization in Electric Vehicle Charging Systems and Industrial IoT… Reliability and Safety Crucial
Texas Instruments (TI) has introduced the SimpleLink™ family of products designed to enable efficient IoT connectivity even in harsh environments.
At a TI press conference on the 18th, Director Bang Jun-wan introduced the new SimpleLink™ Wi-Fi 6 companion integrated circuit (IC) family, the CC33xx.
“The adoption of Wi-Fi 6 and Wi-Fi 6E is accelerating rapidly, with over 2.5 billion Wi-Fi 6 devices expected to ship globally by 2023,” said Kevin Robinson, CEO of the Wi-Fi Alliance. “Wi-Fi can be used today for a wide range of industrial IoT applications.”
Implementing reliable and efficient Wi-Fi connectivity presents a number of challenges, including consistent RF performance, authentication, security, cost-effectiveness, and coexistence with other wireless technologies.
Reliable and efficient connectivity is essential for a variety of industrial IoT applications, including electric vehicle charging systems. />
TI's SimpleLink™ CC33xx family enables reliable, secure and efficient Wi-Fi connectivity for applications operating in harsh environments, including high-density environments or high-temperature environments up to 105ºC.

▲Introducing the CC3300 and CC3301 companion ICs (Image source: TI press conference presentation material)
The first products added to the CC33xx family include devices that are Wi-Fi 6 only or that bridge Wi-Fi 6 and Bluetooth LE 5.3 in a single IC.
Connecting a CC33xx device to an MCU or processor enables secure IoT connectivity with reliable RF performance across a wide range of industrial markets, including grid, medical, and building automation.
The 2.4GHz CC33xx devices operate over a temperature range of –40ºC to 105ºC, reliably connect to over 230 access points, and provide high Wi-Fi network efficiency.
Additionally, IoT edge node devices can be cost-effectively connected to home or enterprise access points without additional equipment.
Wi-Fi 6 companion devices deliver fast, consistent network performance through OFDMA (Orthogonal Frequency Division Multiple Access) technology and BSS Coloring, allowing more devices to connect simultaneously without congestion or interruption.
In addition, this The device supports WPA security features, including the latest WPA3 encryption technology for personal and enterprise networks and secure boot capability through firmware authentication.
The SimpleLink CC3300 and CC3301 Wi-Fi 6 companion ICs easily connect to MCUs and processors from many companies, including TI, that support real-time operating systems (RTOS) and Linux®.
For example, the CC33xx product can easily be integrated with AI-enabled processors, such as the AM62A Arm® Cortex®-based vision processor used in edge AI applications such as smart appliances or security cameras, enabling stable connection of smart Wi-Fi-enabled devices to the cloud.
Additionally, industrial design engineers can integrate the CC3300 with a host MCU, such as TI's 2.4GHz CC2652R7 SimpleLink multiprotocol wireless MCU or AM243x MCU hosting system, to increase IoT flexibility with Wi-Fi 6, Bluetooth LE 5.3, Thread, Zigbee 3.0, and Matter protocols.
“Adding secure and reliable IoT connectivity to industrial designs, such as electric vehicle charging systems that operate outdoors or in difficult-to-access environments, can be technically challenging and costly,” said Marian Kost, vice president and general manager of the Connectivity Division at Texas Instruments. “TI’s new SimpleLink family of Wi-Fi devices makes it easier and more economical to implement the latest Wi-Fi technology in more places than ever before.”
Meanwhile, samples of the CC3300 and CC3301, five each, can be requested from TI's website, and they are expected to be in mass production starting in the fourth quarter of 2023.
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