Three Major Mobile Carriers Operate 'Brand Registration Support Center' to Prevent Phishing and Smishing
Published2023.09.27 14:18SK Telecom (CEO Yoo Young-sang), KT (CEO Kim Young-seop), and LG Uplus (CEO Hwang Hyun-sik), the three major mobile carriers, announced on the 27th that they will operate a 'Brand Registration Support Center' for companies using corporate messaging services to minimize customer damage caused by spam, phishing, and smishing messages that increase from the Chuseok holiday through the year-end and New Year holidays.
At the 'Brand Registration Support Center' (02-6100-3095) operated by the three mobile carriers, you can receive explanations on the methods and procedures for inserting logos or brand images registered in each company's brand profile instead of phone numbers in messages sent by the company.
Since the end of last year, the three major mobile carriers have been providing a brand profile feature on the RCS Biz Center (www.rcsbizcenter.com) that allows companies to register their logos or representative brand images. By utilizing this, it is possible to clearly convey to the customer that the message was sent by a specific company.
In particular, a single registration applies to both standard messages (SMS, LMS, MMS) and RCS (Chat Plus), and since images registered by the company cannot be stolen, it can reduce instances of messages being mistaken for spam, phishing, or smishing.
The three mobile carriers predicted that once brand profile registration is activated through the 'Brand Registration Support Center,' it will create an environment where companies and customers can use services with confidence, thereby increasing overall trust in corporate messaging services.
"An official from one of the three major mobile carriers stated, 'We expect that operating the Brand Registration Support Center will enable the activation of corporate messages with clearly specified senders,' adding, 'We will strive to ensure that both sending companies and receiving customers can use corporate messaging services conveniently and safely.'"
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