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SKT Revamps T Membership… Introduces '0 Week' and Expands Customized Benefits for VIPs and Devices
Published2026.04.01 10:48
Expanding benefits for young people and strengthening VIP and customized services
SK Telecom has set out to enhance customer benefits and user convenience by overhauling its T Membership system. The core of this reorganization is to expand a structure tailored to individual customer usage characteristics by extending the usage period for benefits targeting young adults and adding VIP-exclusive programs and device-customized memberships.
SK Telecom unveiled the details of the T Membership revamp on April 1. The revamp includes the transition of '0 day' to '0 week' for customers aged 13 to 34, the introduction of VIP-exclusive benefits within 'T day' and 'Happy Hour,' and the strengthening of the 'Club Membership' for customers activating the Galaxy S26.
The biggest change is the way benefits for young people are operated. The existing '0 day' was structured so that one benefit could be selected on fixed dates such as the 10th, 20th, and 30th of every month, but it will change to '0 week' in which multiple benefits can be used for five days during the first week of every month. In addition, rather than being a separate menu, it is operated together within 'T day' to reduce the inconvenience of customers having to switch between multiple tabs to find benefits.
The first '0 Week' runs from April 6 to 10. During this period, food and beverage partnership benefits are available, including first-come, first-served Tous Les Jours brownie coupons, Gong Cha beverage discounts, No Brand Burger set giveaways, and discounts on Korean street food through Yogiyo. Benefits in the cultural sector have also been expanded, including discounts on exhibitions and musicals, as well as a raffle for Seoul Jazz Festival tickets.
Benefits for VIP customers are also being separately strengthened. 'VIP Chance,' an additional discount program, is being newly introduced for 'T Day,' while 'VIP Only' is being added to 'Happy Hour,' a benefit available during specific time slots. Accordingly, a system is being introduced where VIP customers receive a larger discount than standard customers, even when using the same partner. For instance, during the April 'T Day Week,' the system is designed so that there is a difference in discount amounts between VIP and standard tiers when ordering Cheogajip Yangnyeom Chicken on the Baedal Minjok app.
The company is also continuing customized programs targeting customers who activate new devices. SK Telecom is currently running "Club Galaxy S26" for customers who activated a Galaxy S26 series device by March 31. This program consists of four pillars—Galaxy-specific benefits, subscription services, lifestyle partnership discounts, and prize draws—and offers a total of 15 types of free and discounted benefits. The company stated that it plans to continue operating exclusive memberships for flagship device users while simultaneously increasing the proportion of lifestyle-oriented benefits.
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