Memory Determines Competitiveness in SDV Era… ST xMemory-Based Stellar MCUs Rapidly Rise
Published2026.04.10 10:48As the automotive industry rapidly reorganizes around SDV, the role of automotive semiconductors is undergoing fundamental transformation. ST's Stellar MCU equipped with xMemory resolves memory bottlenecks in SDV development through scalable memory architecture, positioning automotive semiconductors as a core platform that will determine future capabilities and competitiveness.
Comments
Related news
In the SDV era, automotive development methods are shifting from "direct development" to "platform adoption."
According to "CES 2026 Day 2: Integration as Product: The Platform Response to SDV Complexity," recently published by Ian Riches of TechInsights, the 'Alloy Kore' from QNX and Vector and the 'EB civion' from Elektrobit, unveiled at CES 2026, appear on the surface to be solutions targeting different domains. However, their fundamental nature is identical—both represent a strategic shift away from the conventional approach where OEMs directly integrated and managed increasingly complex vehicle software, toward a pre-integrated platform-based approach to enhance development efficiency.
2026.01.27by 배종인 기자
.jpg)
“AI, Not a Choice, but a Technology Penetrating the Automotive Industry”
At the Keysight World Tech Day webinar, Thomas Goetzl, General Manager of Automotive and Energy at Keysight Technologies, presented on the topic of "A New Era in the Automotive Industry Led by AI," outlining the direction of automotive innovation encompassing electric vehicles (EVs) and software-defined vehicles (SDVs).
2026.01.28by 명세환 기자
.jpg)
“NG eCall Integrated Verification: Solving Communications, Location, IMS, and PSAP on a Single Platform”
At the 'Keysight World Tech Day' webinar held online on the 29th, Seung-taek Jang, Automotive Solutions Manager at Keysight, presented on the topic of 'SDV Transition and NG eCall Testing Challenges and Solutions,' emphasizing next-generation vehicle architecture changes, corresponding regulatory and standards trends, and the importance of test environments. To address this, Keysight provides a test environment capable of emulating 2G~5G, GNSS, IMS, and PSAP functions on a single platform, enabling precise configuration of regulatory conditions by country and simplification of complex test configurations.
2026.01.30by 배종인 기자
Global Automotive Industry in 2026, 'Test of Transformation'
The Korea Automotive Technology Institute (KATECH) recently forecasted through a special industrial analysis report that significant changes in the global automotive industry will enter a critical testing phase starting in 2026. The report presented five key issues for the automotive industry in 2026: △autonomous driving and robotics △powertrain electrification △software-defined vehicles (SDV) and user experience (UX) △complete vehicle market dynamics △and global core component supply.
2026.02.06by 배종인 기자
Infineon Usheres in SDV Era with BMW 'Neue Klasse'
Infineon Technologies (Korea CEO Lee Seung-soo) plays a key role in implementing software-defined vehicle (SDV) architecture through BMW Group's next-generation electric vehicle platform 'Neue Klasse'.
2026.02.19by 배종인 기자
