Synology presented an integrated storage strategy at KOBA 2026 that connects the entire media production process. This decision stems from the assessment that, as the production of high-resolution content expands, storage is evolving beyond simple storage devices into a core infrastructure encompassing editing, collaboration, backup, and long-term archiving.

Synology participated in KOBA 2026, an international broadcast, media, audio, and lighting exhibition held at COEX in Seoul from the 13th to the 16th, and unveiled data management strategies targeting the media industry. Over 40,000 people visited the exhibition over the four days, and approximately 1,300 people, including broadcast and media industry professionals, photographers, university students, and content creators, visited the Synology booth.

At the heart of the exhibition was the 'media workflow.' Synology used diagrams on the booth walls to explain how NAS and data protection solutions connect across the production stages, extending from shooting to editing, collaboration, backup, and archiving. This is a configuration that presents storage not as a simple storage device, but as a platform that supports the entire content creation process.

BeeStation Plus, aimed at individual users and beginners, was positioned as a private cloud storage solution that automatically backs up photos and files. Its support for image organization and search via AI-based photo classification was also highlighted. In the enterprise product line, the PAS7700, featuring over 2 million IOPS of performance and a dual-controller-based active-active architecture, and the HD6500, expandable to up to 300 drives, were introduced as key products.

The ActiveProtect series, designed to meet the demands for data protection and long-term storage, was also on display. Through this, Synology emphasized a direction that connects high-performance editing environments, backup, and archiving into a single workflow. Real-world implementation cases from domestic media and entertainment companies, including KBS, SBS, and Lotte World, were also shared at the event.

IT YouTuber Seoulian and travel photographer Yoon the Road participated as speakers in the inaugural on-site session held this year. Based on their real-world work experiences, the two speakers explained methods for content management, streamlined collaboration, and data protection using NAS. Following the presentations, inquiries regarding product usage and implementation methods continued.

Victor Wang, Head of Synology Korea, stated that the focus of this exhibition was to convey that Synology is an integrated data management platform that supports the entire content creation process. Synology plans to continue providing solutions that combine high-performance storage, collaboration, and data protection to keep pace with changes in the media industry.