SKT Hosts AI Prompt Contest… Expanding Customer-Participatory Campaigns
Published2026.07.27 09:00
On the 27th, SKT announced the launch of the 'Everyone's Promp.T' contest as part of the 'Good Change' campaign.
'Good Change' is a campaign running in the company's newsroom to document the process of promoting AX (AI Transformation) and CX (Customer Value Innovation), and has been operated based on practical examples from employees and contributions from experts.
The contest is conducted by submitting experiences of actually utilizing AI in daily life and work, along with the corresponding prompts.
There are two application categories: 'Life AX,' which deals with cases of solving everyday problems, and 'Work AX,' which deals with cases of improving work and learning productivity.
Applications will be accepted from the 27th to August 10th through the application page on SKT Newsroom (news.sktelecom.com/prompt).
Anyone aged 14 or older can participate regardless of their mobile carrier.
The review results will be announced on August 20th on the SKT Newsroom.It will be released at.
The awards consist of 2 Grand Prize winners, 4 Gold Prize winners, 6 Silver Prize winners, and approximately 400 Participation Prize winners, with a total of 10 million won worth of SK gift certificates and Naver Points to be awarded.
In August, a media art exhibition visualizing customer opinions will also be held.
SKT plans to collect opinions on changes customers experience and directions of expectation through its AI big data-based survey service 'Money-Making Survey,' analyze them, and present them in the form of media art at T Tower in Euljiro.
Choi Jong-bok, Head of SKT’s Media Communications Office, stated, “AI transformation and customer value innovation can lead to more meaningful changes when we work together with customers,” adding, “We will actively reflect customers’ diverse experiences and voices in our services and content.”
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