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[Serial Planning-The SDV Era Has Arrived①] Is the Elantra Really SDV?... 'Platform's Winning Move' Laid Before the Car
The all-new Elantra applied Pleos Connect, App Market, Gleo AI, and OTA as standard across all trim levels, but did not equip the central-control E/E architecture (CODA), which is the core of SDV as defined by Hyundai Motor Group, nor the vehicle control OS (Pleos Vehicle OS). In the document's self-assessment, it scores 6 out of 12 points, evaluated as an 'early stage where only the experience layer is SDV-fied.' The key lies in deployment strategy rather than technology. Just three months after applying to Grandeur, SDV functions became standard even in entry-level sedans, and the proportion of base trims increased 6-fold from 4% to 24%. This is interpreted as a strategic choice to expand the installed base of the SDV platform.
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