[Serial Planning-The SDV Era Has Arrived③] The Real Brain War in Automobiles, the Winner Will Be Decided in 2027
Published2026.08.07 14:15Through the case of The all new AVANTE, the core of the SDV industry in 2026 is that 'experience-layer SDV' is mainstream. Infotainment, app, and AI-centric functions have spread rapidly, but there is yet no mass-production automaker that has implemented a centralized control architecture (HPVC) at scale. Volkswagen's abandonment of in-house development and investment of up to $5.8 billion in Rivian demonstrates the difficulty level of software internalization. Hyundai Motor stands at an industry inflection point, announcing the public unveiling of an SDV pacecar in Q3 2026, mass production of control-layer SDV in H2 2027, and a complete-form SDV in 2028.
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[Serial Planning-The SDV Era Has Arrived①] Is the Elantra Really SDV?... 'Platform's Winning Move' Laid Before the Car
The all-new Elantra applied Pleos Connect, App Market, Gleo AI, and OTA as standard across all trim levels, but did not equip the central-control E/E architecture (CODA), which is the core of SDV as defined by Hyundai Motor Group, nor the vehicle control OS (Pleos Vehicle OS). In the document's self-assessment, it scores 6 out of 12 points, evaluated as an 'early stage where only the experience layer is SDV-fied.' The key lies in deployment strategy rather than technology. Just three months after applying to Grandeur, SDV functions became standard even in entry-level sedans, and the proportion of base trims increased 6-fold from 4% to 24%. This is interpreted as a strategic choice to expand the installed base of the SDV platform.
2026.08.07by 배종인 기자
[Series Planning-The SDV Era Has Arrived②] Updating Vehicles, What Do Consumers Pay For?
The SDV benefits of the Elantra are limited to the experience layer: OTA of major controllers, app selection options, and AI-based voice control. Meanwhile, costs are already being incurred. Hyundai Motor acknowledged that electrical loads increased due to the SDV transition, and to offset this, multiple engineering improvements in aerodynamics, air conditioning, and regenerative braking were implemented, which somewhat diluted the fuel economy improvement. SDV promises 'a vehicle that will be updated longer' rather than 'a better vehicle,' but structural uncertainty remains regarding the undisclosed software support period.
2026.08.07by 배종인 기자
A single misaligned light means 'defect'… Vehicle interior lighting now guarded by semiconductors and software
Automotive interior lighting is moving beyond its role as 'auxiliary lighting.' As it becomes a core element of user experience (UX) that expresses brand identity through color and animation while reflecting driver preferences, the LED interior ambient lighting market is growing rapidly. In connection with this, we met in advance with Choi Young-jae, Research Director at Dabo Corporation, who will present a technical webinar session on "Intelligent LED Interior Lighting Solutions Illuminating Future Vehicles," to hear about market trends and changes in design requirements.
2026.08.28by 명세환 기자
TI Unveils Multi-Axis Coreless Current Sensor TMCS2100-Q1 for HEV/EV Traction Inverters
Texas Instruments has unveiled the TMCS2100-Q1, a multi-axis coreless Hall-effect current sensor for HEV and EV traction inverters. By simultaneously measuring horizontal and vertical magnetic fields through multi-axis sensing technology, it achieves up to 20 times higher accuracy compared to conventional single-axis sensors, while the busbar-unmodified design provides mechanical design flexibility. It simultaneously meets the high-accuracy requirements and miniaturization driven by the expansion of 800V architectures.
2026.08.27by 배종인 기자
Vector Korea Launches New Version of 'CANoe' with AI Agent and MCP
Vector Korea has released a new version of CANoe 20 SP2 equipped with an AI agent and MCP. With a single natural language prompt, it automates the entire process from CAPL test code generation to execution and error correction, completing tasks that previously took several hours to days in just minutes. The Vector-RAG technology suppresses LLM hallucination phenomena, and it is compatible with existing LLMs such as GitHub Copilot and Claude, provided free of charge on CANoe 20 SP2 and higher versions.
2026.08.27by 배종인 기자
