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onsemi Projects $213 Billion Power Technology TAM by 2030...Expanding into Physical AI
Three Technology Platforms—High-Voltage Portfolio, Treo Platform, and EPP—Addressing Power Density Challenges
Power semiconductor company onsemi (NASDAQ: ON) has unveiled a long-term growth strategy targeting the AI infrastructure and Physical AI era. As major markets in automotive, industrial, and AI data centers converge around common power and sensing technologies, onsemi has presented three technology platforms as core solutions: high-voltage portfolio, Treo platform, and Embedded Power Platform (EPP).
On the 21st, onsemi projected that the total addressable market (TAM) spanning automotive, industrial, AI data centers, and next-generation applications will grow to $213 billion by 2030.
Chairman and CEO Hassane El-Khoury stated, "As AI, electrification, and automation expand, power density has emerged as one of the critical engineering challenges that will determine the next decade. Companies capable of delivering more energy in smaller spaces will lead innovation."
$213 Billion Market Opportunity and Platform Strategy
onsemi has analyzed that the automotive, industrial, and AI infrastructure sectors—historically classified as separate markets—are increasingly dependent on common competencies: efficient power conversion, edge intelligence, and connectivity.
Accordingly, the company is pursuing a platform-based model that applies high-voltage technologies for automotive electrification across industrial energy systems and AI data centers.
The company anticipates this will enhance R&D investment efficiency and reduce dependence on specific markets or technology cycles.
Three Technology Platforms and Physical AI Expansion
The roles of the three platforms onsemi has presented to address power density challenges are as follows:
△The high-voltage portfolio encompasses silicon, silicon carbide (SiC), and gallium nitride (GaN), addressing efficiency, switching performance, and size requirements for next-generation high-voltage applications through vertical GaN (vGaN) technology.
△The Treo platform combines highly integrated digital and high-voltage technologies to enhance real-time monitoring, communication, and load management capabilities within systems.
△EPP leverages the silicon wafer itself as a package, integrating heterogeneous technologies such as SiC and GaN into a wafer-scale architecture, and embeds FETs, drivers, and controllers in a single package to simultaneously optimize electrical, thermal, and mechanical performance.
onsemi projects that while current AI investment is concentrated in data center infrastructure, the next phase will shift to Physical AI operating in real-time within physical environments such as robots, autonomous vehicles, factories, and medical systems.
The company plans to apply power, sensing, control, and connected computing technologies accumulated from automotive and industrial applications to the Physical AI market, and provide solutions that optimize overall stack performance through system-level co-design.
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