Huawei Consumer Business Group announced the official launch of the 'Huawei Watch' at the Consumer Electronics Show (IFA 2015) held in Berlin, Germany.

Prices range from 540,000 won to 940,000 won.

The Huawei Watch, featuring a classic round design and optimal performance, will be officially sold in Canada, Germany, France, Spain, and Italy starting this month for 399 euros (approx. 540,000 won) to 699 euros (approx. 940,000 won), depending on the design option.

Pre-orders began in the U.S. on September 2, and sales are scheduled to start in the UK, Japan, and the United Arab Emirates in October.

Richard Yu, President of Huawei Consumer Business Group, said, “Huawei is constantly providing innovative products to meet consumer needs,” and added, “The ‘Huawei Watch’ is a product that perfectly combines a sophisticated and classic design with outstanding smart functions, and we expect it to stand out in the smartwatch market.” "Huawei stated, 'By fully leveraging its strong technological capabilities and innovation, it will emerge as a leader in the field of wearable devices, a key trend in next-generation smart devices.'"

Equipped with various health tracking features

The Huawei Watch faithfully embodies the essence of a traditional watch, featuring a perfectly circular design with a diameter of 42mm and a crown located at the 2 o'clock position. It is crafted with a 1.4-inch AMOLED display boasting a deep contrast ratio of 10,000:1, a resolution of 400 x 400 pixels, and a pixel density of 286 ppi, enhanced by a sapphire crystal glass cover. Furthermore, it is manufactured using a cold forging process to ensure resistance to scratches and corrosion.

The Huawei Watch, equipped with the latest version of Android Wear, is characterized by its ability to connect with iOS devices. In addition, users can easily receive text, email, and call notifications, and it supports Bluetooth connectivity, offline music downloads, music playback via voice commands, and a 'Find My Phone' feature that provides the smartphone's location.

In addition, it is equipped with a heart rate monitor sensor (PPG sensor), a 6-axis sensor, and other features to provide various health tracking functions that can automatically measure data on all of the user's activities, such as walking, running, hiking, and cycling, anytime and anywhere.

Meeting both fashion and technology

Huawei is also planning to run an advertising campaign for the 'Huawei Watch' with world-renowned fashion photographer Mario Testino, and world-class top models Karlie Kloss and Sean O'Pry will participate as models for the 'Huawei Watch' advertising campaign.

This is the first time Huawei is collaborating with fashion photographers and supermodels who are leading the latest trends, with the aim of developing products that satisfy both fashion and technology.

With customizable designs, the Huawei Watch offers about 40 different styles ranging from analog to digital and health tracking displays, and is available in three colors—gold, silver, and black—allowing for a variety of looks such as classic, luxury, business, femininity, and sophistication.

Strap options include stainless steel and premium leather strapsIt is provided as such, and various materials and styles can be selected according to preference.