LG Electronics is introducing 'LG SIGNATURE,' an integrated brand aimed at the ultra-premium home appliance market.

'LG SIGNATURE' is an integrated brand encompassing LG's unique ultra-premium home appliances that pursue top performance focused on the essence, refined beauty, and innovative usability. This is the first time LG Electronics has introduced an integrated brand that encompasses various home appliances.

LG Electronics expects that its ultra-premium integrated brand will simultaneously drive quantitative expansion and qualitative growth in the home appliance business, while enhancing credibility for the entire LG brand. The strategy is to provide customers with fresh and surprising experiences, as well as the ultimate sense of self-satisfaction, through 'LG SIGNATURE'.

The 'Sensible Rich' customers of 'LG SIGNATURE,' who aspire to the best products while possessing exceptional sensory discernment, can experience outstanding quality, aesthetic satisfaction, and unique experiences.

LG Electronics plans to unveil 'LG SIGNATURE' for the first time at 'CES 2016,' the world's largest consumer electronics show, held in Las Vegas, USA, from the 6th to the 9th of next month. LG Electronics plans to launch the product in major premium markets, including North America, Europe, and Korea, in the first half of next year.

LG Electronics actively incorporated new designs and innovative technologies to maximize intrinsic values that remain unchanged over time. The plan is to first apply 'LG Signature' to OLED TVs, washing machines, refrigerators, and air purifiers, and then selectively expand the product range thereafter.

The LG SIGNATURE OLED TV focuses thoroughly on the screen, the essential element. With no extraneous elements visible other than the OLED screen, customers can experience a more superior visual and auditory sense of immersion.

Based on 'TwinWash,' the LG SIGNATURE washing machine features enhanced durability, convenience, and design. 'TwinWash' is an innovative product that combines a MiniWash, a top-loading washing machine, at the bottom of a drum washing machine for the first time in the world.

The LG Signature refrigerator features a transparent "Magic Space," a new concept storage compartment known as a "mini refrigerator inside the refrigerator." Customers can check the contents of the refrigerator without opening the door.

The LG Signature air purifier features a transparent design that allows users to visually confirm the air purification process.

LG Electronics plans to continuously provide various information and content under the theme of "The Art of Essence" through its official brand website (www.LGSIGNATURE.com) to promote the "LG SIGNATURE" brand and products.

Meanwhile, 'LG Signature' was created through the 'Design Committee' established in 2014 to continuously strengthen design competitiveness. Top management is providing full support to ensure that products planned by design experts can be launched.

LG Electronics Global Marketing Division Head Vice President Na Young-bae emphasized, “We will open a new horizon for ultra-premium home appliances by leading the ‘LG SIGNATURE’ brand, which is more faithful to the ‘essential value’ of products through LG’s unique innovation in technology and design.”