Providing real-time data, interviews, social media, etc. at stadiums and performance venues



Panasonic has released a video highlighting large-screen solutions deployed to enhance the fan experience at iconic sports stadiums and entertainment venues in North America. The video showcases Panasonic’s deployments at Indianapolis Motor Speedway, Churchill Downs, and LA We will introduce the reasons why we were selected as a partner for LIVE, etc.

Jim Doyle, President of Panasonic Enterprise Solutions, a business unit of Panasonic Corporation North America, explained in a video that Panasonic has developed holistic, customized solutions to meet the unique needs and challenges of enhancing the audience experience at each stadium and venue.

President Doil pointed out, “Nothing is as great as the energy, emotion, and sensory experience of live events, but that is no longer enough,” adding, “To bring people to stadiums or concert venues, real-time data, interviews, and social media elements must be combined with the live experience.”

He explained, “The reason Panasonic quickly established itself as a partner for stadiums and venues seeking to provide fans with immersive and participatory experiences is that we become a partner that perfectly understands their needs and the unique challenges faced by each venue.” He further emphasized, “Together with our partners, Panasonic addresses their concerns in ways that other companies cannot and develops comprehensive, customized solutions that meet their needs.”

Panasonic solutions extend from 'glass' to 'screens'. They cover everything from capturing scenes with Panasonic's professional video cameras and lenses and covering stadium video board projections, to converters, monitors, control room design, security systems, content creation, management, and maintenance—addressing all elements existing between the two sides. No other company in the same industry offers a more comprehensive technology package than Panasonic.

Custom integrated AV solution built at Indianapolis Motor Speedway

At the Indianapolis Motor Speedway, the world's largest elliptical sports stadium spanning 2.5 miles, Panasonic installed 20 medium to large LED video boards, allowing 98% of the audience to see the screens.

Along with this, Panasonic also built a control room that provides real-time statistics, data, and rich content to these 20 boards.

Doug Boles, president of Indianapolis Motor Speedway, explained in the video, “We use high-definition video equipment to shift camera angles from the race track to the in-car camera so that we can see in real time what the driver intends to do on the track,” adding, “We can also add all the information fans want.”

Churchill Downs, the home of the Kentucky Derby, is another unique stadium model that had to preserve the history and heritage of a famous facility. Churchill Downs also had to provide match spectators for 75,000 infielders. Until then, spectators could not see what was happening on the track.

Panasonic installed the world's largest 4K video board, measuring 171 feet wide and 90 feet high, equipped with a state-of-the-art sound system. At the Kentucky Derby, every spectator kept their eyes glued to the screen during the race's fastest two minutes.

Regarding future solutions, President Doil stated, “Panasonic is focusing on creating the future.” “For Panasonic, fans, customers, and sponsors, the future is about Connected Experiences. Imagine connecting multiple stadiums in different regions in real time and staging a virtual concert. You can now fill venues that would have been empty on a specific date with spectators. These possibilities for realizing enhanced experiences, revenue generation, and community engagement are virtually unprecedented,” he said.

Yasuji Enokido, President of AVC Networks Company under Panasonic Corporation, said, “Panasonic aims to contribute to making the world a better place by building stronger, trust-based partnerships with customers and delivering these solutions globally.”

Panasonic Enterprise Solutions has also installed large-screen LED displays at the NASCAR venue Charlotte Motor Speedway, Ohio State University, Lincoln Financial Field (the stadium of the NFL's Philadelphia Eagles), and Estadio Azteca in Mexico City.